New online video syndication service Alphabird recently inked a deal with FremantleMedia to push out the studio's new branded entertainment series, the company's CEO Chase Norlin told me last week at ad:tech San Francisco.
San Francisco-based Alphabird follows a different model than other syndication services because its focus is on syndicating via editorial placements, Norlin said. That means Alphabird reaches out to popular blogs and Web sites to earn video placements, rather than by simply pushing them out through a player system.
It's a model that presents some challenges when trying to scale, but it is differentiated from other syndicators and ad networks, VideoNuze analyst and publisher Will Richmond pointed out.
Daisy Whitney, Senior Producer