Beet.TV is the first and only business “publication” which uses video as its primary reporting tool.
The editorial focus is the extraordinary developments in online video. It covers a broad variety of topics including video journalism, digital advertising, the technology of distribution and consumption, and original entertainment programming for the Web.
Videos are seen on Beet.TV and published regularly on the Huffington Post, TechCrunch, the Business Insider, Reuters, and syndicated via AOL to many other sites. There are some 200,000 video views per month.
Beet.TV is seen as an authoritative voice in the online video industry. And, it is unique among its competitive set as it creates more original video content (about 60 clips a month) than AllThingsD, GigaOM, paidContent, CNET News and TechCrunch. In covering its beat, it produces more video than The New York Times, the Wall Street Journal and Reuters.
The videos present news and industry insight via short, 2-5 minute interviews with key executives, analysts and other thought leaders.
Videos are shot in close-up and then simply edited. There is no on-camera host or interviewer. Sometimes the interviewer is heard asking questions. The focus is the subjects.
Launched in 2006, Beet.TV has published and syndicated some 3,000 videos.
Beet.TV was profiled by the American Journalism Review in September.
The publication was launched by Andy Plesser who serves as Executive Producer.