David is one of the industry’s savviest observers of new media. As part of the agency’s "neo" division, he devises edgy media plans for Ogilvy clients including IBM.
I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.