TV Is A Performance Channel, Too: TVSquared’s Kinsella

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]

 
 

Follow Ads From TV To Web: TVSquared’s O’Reilly

If you believe certain commentators, television is “dead”, it’s “dying” or the cable cord is being cut at a precipitous pace. Truth is, says Kevin O’Reilly, whilst TV is changing, the medium will remain the dominant influence channel for a good few years. That’s why O’Reilly is chief technology officer at TVSquared, a company helping […]