CANNES — Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors.
“Right now, we do a really job at automating the buying a desktop pre-roll buy or a mobile video buy or a linear television buy – but you still have to buy these individual silos,” CEO Brett Wilson tells Beet.TV in this video interview.
“You’ll see us begin work on removing the silos of buying video. Over the course of the year, you’ll see us build products that make buying video across any screen a lot more seamless.”
That channel neutrality will give vendors like TubeMogul a leg-up from their digital heritage in to the much larger business of TV. But Wilson speaks out for platform independence, complaining that rival ad tech vendors owned by broadcast networks may not operate in clients’ best interests.
“Our largest competitors are also media owners – they also sell software. We think a lot of advertisers think it’s uncomfortable to use the software from a media owner,” he says.
This video is part of a series produced from the TubeMogul Cannes rooftop event. Please find additional videos from the series here.