Samsung Ads’ Scott: Samsung TV+ Is Like Cable, But a ‘New Way of Working’

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers […]

 

Samsung Ad’s Denn: Brands Need to Be Where the Customers Are

Having the largest, most comprehensive source of TV data available in the market has tremendous advantages. In an interview with Beet.TV, April Denn, regional sales director for Samsung Ads, explains that with this data, the company is looked at to solve three main problems. The first of these problems is to leverage this data and […]

 

Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together

When it comes to helping customers focus on their business objectives, Samsung Ads boils it down to two key ideas: reach and response. In an interview with Beet.TV, Justin Evans, global head of analytics and insights at the company explains just what this entails. From a reach perspective, Evans says that clients are anxious about […]

 

Advertisers Are Rebooting Their Content: Samsung Ads’ Kim

The idea that brands can be content producers and publishers is no longer a new one. But, after perhaps 15 years in which marketers have done that, ow times are changing, according to an executive who is watching them change their strategy. “The conversations that I’m having with partners and different industry people is that […]

 

Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier

Gaming, like streaming, has become an enormous part of a burgeoning ad model. In an interview with Beet.TV, Karl Meyer, head of sales, media and entertainment at Samsung Ads, explains that his company is able to use unique metrics to help this corner of advertising grow. Gaming provides a target audience for Samsung in age […]

 

Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno

After years of experimentation, ad agencies are finally getting serious about buying ads through connected TV (CTV) devices and over-the-top (OTT) TV services. That is according to one man who can plug them directly in to the TV set itself. Samsung Ads, a unit inside the giant Korean electronics manufacturer, tracks what audiences are watching […]

 

Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers

Samsung Ads, the media conglomerate’s ads division, provides the measurement and targeting at scale for the billions of smart TVs operated by the company. “These four to five billion smart TVs, connected on a daily basis – they’re smart about that and now our data is one-to-one deterministic,” says Karl Meyer, head of sales, media […]

 

Samsung’s Scott Welcomes Vevo To TV Plus

Although the TV world has spent the last five years considering the subscription video (SVOD) boom, a growing trend in ad-supported TV services (AVODs) is opening new opportunities for new entrants and for advertisers alike. Alongside Peacock, Pluto TV, Tubi and others, Samsung launched its own Samsung TV Plus, its own gateway to over-IP TV […]

 

Samsung Ads’ Three CES Priorities: Alex Hole

LONDON – Samsung knows what you use your TV for – now it just needs to encourage advertisers to use that data. The electronics manufacturer’s Samsung Ads division has access to viewing data from 45 million US owners of Samsung Smart TVs plus 200 million connected devices. The business unit is able to understand actual […]

 

Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’

Part of Caryn Banchek’s job as head of client solutions for Samsung Ads is educating advertisers about the advanced TV landscape. Advanced TV is Samsung Ads’ bread and butter: The subsidiary works with brands and agencies to place ads across its partner networks. The advertisers want to know what works from a planning perspective, how […]

 

Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR

If you are a Call Of Duty: Modern Warfare wizard, Cathy Oh may know about it. As global head of marketing and analytics at Samsung Ads, Oh boasts that her employer can see what 45 million owners of Samsung Smart TVs are doing on their sets. Of course, it is all anonymized. But, for Oh, […]

 

Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”

It is the consumer electronics industry’s annual jamboree in the desert. But Cathy Oh has business and results on her mind. In 2019’s Consumer Electronics Show (CES), taking place in Las Vegas, Samsung ran its own “city” with “districts” showcasing the company’s newest TVs, monitors, appliances and more. For Oh, the global head of marketing […]

 

Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott

For any modern ad buyer, making decisions to reach audiences in the fast-moving TV and video ecology is fraught with difficulty. Everyone knows the market has tipped substantially toward SVOD services and that many people are beginning to shun cable TV subscriptions and live TV. But that’s not the whole story, says a company with […]

 

Samsung Ads’ Scott Takes Outcome Promise To CES

With Thanksgiving coming and going, the holiday season looming and the end of the year in sight, the digital industry’s minds turn to… the Consumer Electronics Show (CES). In recent years, the annual January shindig in Las Vegas has become about more than just the latest gadgets, with executives from media, marketing and other companies […]

 

‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

TV advertising used to be so straightforward. Now the emergence of subscription video-on-demand (SVOD) has changed the game, whilst the new wave of advertising-funded VOD (AVOD) is shaking it up again. But, as much as conventional wisdom suggests a large-scale viewer migration to over-the-top offerings, what is really happening behind the glass? That is what […]

 

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]

 

The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]