Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

LONDON — “Programmatic” ad-buying, so much talked about through 2013 yet apparently so misunderstood, may be giving way to a clear and flexible definition of the practices it encompasses. Videology global accounts director Jana Eisenstein tells Beet.TV: “Our definition of ‘programmatic’ is automating media buying,  integrating supply and demand, making decisions in real-time and optimizing against […]

 
 

Adaptive And Addressable: How Connected TV Could Totally Target Ads

LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm Johnston said Mindshare already leverages geographical search data – for example, showing people […]

 
 

Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive. “What programmatic does is free up resource,” Caspar Schlikum, the EMEA managing director of GroupM’s data-centric ad unit Xaxis, told […]

 
 

Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line? “We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent […]

 
 

Videology’s Jamboretz: Asian TV Migrating Straight To Mobile

Online video innovation is now quickening outside the United States – but in very different ways, according to the international director of video ad technology group Videology. “The general notion when we first started our international business three years ago was, markets outside the US were 18 to 24 months behind,” Ryan Jamboretz told Beet.TV’s […]

 
 

Videology’s Hallam: Video Targeting Is About More Than Age And Gender

On-demand video advertisers are now beginning to target their spots using richer data. That’s according to video ad tech firm Videology’s international product manager Catherine Hallam. “Although VOD has been primarily age- and gender-targeted, now up to a maximum of 60 percent of campaigns only use age and gender,” Hallam told Beet.TV’s recent London Video Ad […]

 
 

Nielsen’s Bradford: Old Media Metrics Are Bridge To New World

If you can’t teach an old dog new tricks, can a new medium learn to play by an old rule book? Nielsen’s new Online Campaign Ratings mechanism seeks to measure online viewers as people, not clicks. That’s just what TV has done for decades – and that’s just fine for now, according to Nielsen’s media client consulting […]

 
 

‘Save Programmatic For The End Of The Funnel’

Automated or programmatic video advertising buying techniques can be a great boon for marketers – if used in the right way and at the right time in the targeting cycle. That is according to Digital-Labs founder Eamon Tuhami. “Programmatic buying allows for a huge amount of efficiencies,” Tuhami told Beet.TV’s recent London Video Ad Strategy Summit. “But there are dangers […]

 
 

Digital Labs’ Tuhami: It’s Not All About Programmatic Ads

Programmatic ad-buying technologies, which are all the rage, can be a revelation for advertisers – but their use must go hand-in-hand with conventional advertising practices, according to one marketing advisor. “You may have the best targeting or programmatic technology, but if you’re not very good at engaging with your clients from a planning point of view, if […]

 
 

BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising

LONDON — Programmatic online advertising technology isn’t yet good enough, and will never match human salespeople for brand ad sales. That’s according to BBC Worldwide’s strategy and operations VP for global advertising sales, Tom Bowman. “There are some websites that have gotten rid of their salespeople,” Bowman told me during our one-on-one interview at Beet.TV’s […]

 
 

Enders’ Consultant Maude: Content Is Key For Video Upstarts

LONDON – Online video services may be growing thanks to carriage on new devices – but only top-quality programming will help internet upstarts really revolutionize the TV industry, industry analyst Ian Maude warns. “Time-shift and catch-up haven’t really disrupted the traditional advertising and pay-TV models. More and more people are spending more time watching traditional […]

 
 

Videology’s Hallam: ROI on VOD a Reality

LONDON – Return on investment (ROI) is the holy grail metric for justifying any marketing spend. But whilst surveys can show whether ad campaigns lift brand awareness amongst consumers, proving whether those consumers actually go on to buy anything as a result is trickier – especially in the emerging world of video ad formats. This […]

 
 

Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz

LONDON – Two years after launch, Nielsen’s reach-based Online Campaign Ratings (OCR) measurement system is now helping online video advertisers buy media with the same certainty they have from TV, says Videology‘s Ryan Jamboretz. “It is borne of the television world, but it’s being used as the dominant mechanism by which television money is shifting […]

 
 

Data Boom: GroupM Targets Audiences with Xaxis Unit

LONDON – Everyone is talking about how consumers’ electronic breadcrumb trails can make for highly effective digital media advertising campaigns. Two years ago, WPP’s GroupM launched Xaxis, an in-house division dedicated to leveraging  audience profiles to even better target marketers’ messages. “It’s an evolution of the role of the media agency,” Xaxis’ EMEA managing director […]

 
 

Unexpected: Consumers Expect More Ads Around News Video, BBC Global Study

LONDON – Consumers expect more advertising than is currently being shown across four major devices: mobile, tablet, PC and television, says Tom Bowman, VP of Strategy and Sales Operations for BBC Worldwide. This information comes from a survey conducted by the BBC at the end of 2012 of 3600 people across 9 countries. To qualify, participants […]

 
 

The BBC Needs to “Stop the Self-Flaggelation,” Media Writer Robert Andrews

MONACO — While there have been series problems in reporting at the BBC recently, the broadcaster should stop its “self- flagellation,” says Robert Andrew, Senior International Editor at paidContent and GigaOm, in this inteview with Beet.TV

 
1 2 3 4