PubMatic

The technology which allows publishers to entertain ad bids from multiple demand sources simultaneously has made in-roads to facilitating a healthy chunk of display ad sales in the last couple of years. So what is next on the radar for header bidding? The tech begun by deploying on the client side and for display ads […]

It has only been around for about two years – but, already, header bidding, the technology which allows publishers to entertain bids from multiple ad buying sources simultaneously to achieve higher yield, is changing fast. Quickly cornering segments of the display market, now header bidding is ready to thread its way in to richer ad […]

COLOGNE – The shift in digital ad transactions in Sweden from insertion orders to programmatic deals has been “quite dramatic” and, as in other markets, transparency is a big challenge. “The publisher side is starting to get in sync with programmatic and understand the change that’s apparent for the moment,” says Peter Brodersen, Programmatic Manager […]

COLOGNE – With some 200 years of publishing heritage, Sweden’s largest local newspaper group solved digital advertising viewability two years ago and has since served only viewable ads. The reason was pretty simple, according to Fredrik Strauss, Head of Programmatic for MittMedia. “One of the developers said ‘Why do we even serve the ads no […]

To Time Inc., “transparency” is just another word for “validation.” And it’s nothing new to the publisher giant, which maintains a vast garden but eschews walls when it comes to sharing data with its partners. “I think when folks are talking about transparency what they’re really talking about is validation. They really want to know […]

COLOGNE – Every once in a while, someone raises a caveat about being hyper sensitive about digital ad environments. In this case it’s Hearts & Science CEO Frances Ralston-Good, who says that while ad inventory should be clear the industry should be mindful of curtailing the benefits of programmatic. To be sure, the U.K.-based executive […]

COLOGNE — When it comes to new revenue, the digital advertising world now looks increasingly like Google’s and Facebook’s. But there is now a groundswell movement in which publishers want to regain control of their ad-tech stack and, with it, the rules of the road. At the DMEXCO digital ad industry gathering in Germany, The […]

While there might be some bad players in the digital media ecosystem, transparency basically boils down to having a full understanding of the ins and outs of programmatic transactions. What’s hampered understanding is that while automation has speeded things up, machines can’t watch for the things that humans can. This is how PubMatic CMO Jeff […]

Although it may feel like programmatic advertising has been around forever, it’s actually “still new and it’s still very much involving,” says Condé Nast’s Jim Norton. Along the way, the industry has gone from an open-bidded marketplace where it was “a bit of spray and pray and hope you get good impressions and good audiences” […]

Think local, act local could well describe the mindset at Advance Local during its two-decade evolution from a newspaper group to a print and online publisher. Now generating some 50 million monthly unique visitors across 10 sites, the company is the #1 news and information site in each of its markets, per comScore. “We’re really […]

Sara Badler is quite direct when discussing programmatic advertising at The New York Times. Much like the Times itself. “We are still very much a direct business. We are a programmatic direct business,” Badler, who is Director, Programmatic Advertising for the Times says in this interview with Beet.TV. One thing that distinguishes the Times is […]

LAS VEGAS — Publishers’ marketing automation tech vendor PubMatic has announced it will power mobile advertising for German publisher Gruner + Jahr’s G+J eIMS ad sales division – but PubMatic has been going through some other changes of late. The G+J deal means PubMatic will help enable programmatic mobile ads for brands including Spiegel and Vodafone […]

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves publishers, in this interview with Beet.TV We […]

PubMatic, a fast-growing adtech company which provides automated services to digital publishers, has expanded its mobile offering  this week of the $15 .5 million acquisition of mobile ad server Mocean.  Yesterday, we spoke with Kirk McDonald, president of PubMatic, about the acquisition and the expansion of the company to video as well as mobile. Earlier […]

PubMatic, the automated platform for for buying and selling digital advertising, is  readying a public offering that will raise over $1 billion, according to a report in the Wall Street Journal. Last month in Las Vegas at CES we spoke with president Kirk McDonald about the company and its recent expansion into the video ad […]

LAS VEGAS — Pubmatic has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too. Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will […]

CANNES – Digital advertising technology company PubMatic announced the launch of a new technology solution for privacy at the Cannes Lions  last week. We spoke with Rajeev Goel, co-founder and CEO about the issue of privacy and the company’s new product. The new technology fits within the DAA privacy framework and will provide consumers with choices around […]