PubMatic Refocuses On Premium To Avoid Commoditized Ads

LAS VEGAS — Publishers’ marketing automation tech vendor PubMatic has announced it will power mobile advertising for German publisher Gruner + Jahr’s G+J eIMS ad sales division – but PubMatic has been going through some other changes of late. The G+J deal means PubMatic will help enable programmatic mobile ads for brands including Spiegel and Vodafone […]

 

New Standards Around Native Units Mean Big Opportunities for Publishers, PubMatic’s McDonald

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves publishers, in this interview with Beet.TV We […]

 

PubMatic Expands Mobile Offering with $15 Million Acquisition of ‘Mocean,’ Kirk McDonald explains

PubMatic, a fast-growing adtech company which provides automated services to digital publishers, has expanded its mobile offering  this week of the $15 .5 million acquisition of mobile ad server Mocean.  Yesterday, we spoke with Kirk McDonald, president of PubMatic, about the acquisition and the expansion of the company to video as well as mobile. Earlier […]

 

PubMatic Readies IPO at $1 Billion Valuation, report

PubMatic, the automated platform for for buying and selling digital advertising, is  readying a public offering that will raise over $1 billion, according to a report in the Wall Street Journal. Last month in Las Vegas at CES we spoke with president Kirk McDonald about the company and its recent expansion into the video ad […]

 

PubMatic Adds Video Ads To Real-Time Platform

LAS VEGAS — Pubmatic has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too. Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will […]

 

PubMatic Announces New Privacy Technology

CANNES – Digital advertising technology company PubMatic announced the launch of a new technology solution for privacy at the Cannes Lions  last week. We spoke with Rajeev Goel, co-founder and CEO about the issue of privacy and the company’s new product. The new technology fits within the DAA privacy framework and will provide consumers with choices around […]

 
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