CANNES – Digital advertising technology company PubMatic announced the launch of a new technology solution for privacy at the Cannes Lions  last week. We spoke with Rajeev Goel, co-founder and CEO about the issue of privacy and the company’s new product.

The new technology fits within the DAA privacy framework and will provide consumers with choices around the information they share with advertising companies. This privacy technology is open solution that anyone in the industry can use, Goel says.