Ad Delivery Is Everything: Mediaocean’s Palmer

LOS ANGELES — Creative is just half the battle. Getting your beautiful video ad to viewers eyeballs is the way to really pay off. “You can have the best campaign ever – but, if the ad doesn’t get to the right station at the right time, then everything is lost,” says business development SVP Mike […]

 
 

Ad Software Giant Mediaocean Expands Services to Third Parties

Advertising software shop Mediaocean launched a new platform earlier this month geared towards its partners. Called the Connect Partner Platform, Connect lets third parties integrate with Mediaocean’s services. It targets ad servers, data providers, supply companies and technology providers, letting them leverage Mediaocean’s software that handles $130 billion in global ad billing each year. The […]

 
 

Mobile Video Viewing is Surging, FreeWheel Study

SAN FRANCISCO –The use of mobile devices has boosted all video viewing by 38% year over year, said digital media technology company Freewheel in its just-released report on Q2 video viewing. The growth comes largely from tablet and mobile viewing, and many consumers are using these devices to watch longer programs. Long-form viewing comprises about […]

 
 

Tim Armstrong on AOL’s “Bigggest Story:” Integration with Mediaocean and FreeWheel

Says Tim Armstrong, CEO of AOL, the biggest news at the company’s NewFront event is the integration of AOL’s inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel. We spoke with him at the end of the presentation. More on the AOL/Mediaocean/FreeWheel implementation in this Ad Age […]

 
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