Advertising software shop Mediaocean launched a new platform earlier this month geared towards its partners. Called the Connect Partner Platform, Connect lets third parties integrate with Mediaocean’s services. It targets ad servers, data providers, supply companies and technology providers, letting them leverage Mediaocean’s software that handles $130 billion in global ad billing each year.

The new platform comes on the heels of Mediaocean’s partnership earlier this year with Freewheel and AOL to integrate FreeWheel into Mediaocean’s systems, says Bill Wise, CEO of Mediaocean in an interview with Beet.TV. “TV Buyers who use our software can now access inventory through FreeWheel,” he explains.

Mediaocean is known for its reach in TV buying, and digital is the next phase of expansion, as well as a broader global reach. The company operates in six markets and is aiming for 20 in the next year, he says.