Shoppable Moments on TV Come With Group Effort: KERV’s Marika Roque

MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KERV Interactive is working with media companies and retailers to create shoppable television that’s convenient for viewers. Among its recent efforts, KERV has collaborated with NBCUniversal and Walmart […]


Beet Retreat Berkshires Reveals Key Trends in TV & Digital Video Advertising via Magnite, KERV and TransUnion

SALISBURY, CT – The very first Beet Retreat Berkshires brought together leaders from the media, advertising and ad-tech industries to a region that offers woodland beauty and a burgeoning cultural scene. Beet.TV capture a range of opinions from executives about current trends in artificial intelligence, privacy-safe identifiers and the ad-tech marketplace. Marika Roque, chief operating […]


Adding Shoppable Moments to TV Content Takes Group Effort: KERV’s Marika Roque

SALISBURY, CT – The phrase “buy Rachel’s sweater” to describe how television viewers will one day be able to immediately order products that appear in their favorite shows such as “Friends” is gradually getting closer to reality. Digital advertising platform KERV is working with media companies and retailers to create shoppable television that’s convenient for […]


Good Leadership Is Grounded in Solid Values: Kerv’s Marika Roque

MIAMI – Motivating work colleagues to do their best is a key trait of a leader, and it can be challenging as organizations grow. “You have to be able to transition from being the owner — the one who knows it all — to being able to delegate and to foster that ownership in the […]


Shoppable Commercials Are Coming Soon: Kerv Interactive’s Marika Roque

MIAMI – Making TV commercials more interactive has been a goal for the media and marketing industries for years. Kerv Interactive developed a technology to help identify what appears on screen to support features such as shoppability. “We’re able to actually analyze video more precisely than the human eye,” Marika Roque, chief operating officer and […]