IAB

LONDON – With some 35% of all advertising going to digital media, or about $10 billion last year, the U.K. may have the greatest percentage of digital ad spend in the world, says Guy Phillipson, CEO of the IAB UK, in this interview with Beet.TV In the interview, he shares the state of digital in […]

Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of the IAB, the trade association for digital publishers, in this interview with Beet.TV He expects that the two weeks of digital video presentations, called the Digital Content […]

PALM SPRINGS, CA — The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the […]

PALM SPRINGS, CA — Big data has helped marketers optimize audiences for their ad campaigns but the next important trend will be in optimizing creative, says David Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV at the IAB Annual Leadership Meeting. Real-time buying makes it possible to quickly learn if an […]

LONDON — Advertiser interest in programmatic is growing, but more work needs to be done to better describe and allay fears over the phenomenon, says an exec representing both buy- and sell-side. The make-up of attendees to an Internet Advertising Bureau UK conference on the topic has gone up from 10% advertisers last year to […]

LONDON — We know that automated, so-called “programmatic” purchasing of online ad space is important and growing. But how important, and how fast is it growing? “We don’t have any independent figures at the moment,” the Internet Advertising Bureau UK‘s data and industry programmes head Steve Chester tells Beet.TV. “We will have that next year […]

While many in the media world think that creativity in advertising has taken a back seat to the emergence of technology, Randall Rothenberg, CEO of the IAB, the industry organization for digital publishers, says that creativity is flourishing. Several creative shops were recognized at the IAB MIXX Awards on Tuesday night. We spoke with him […]

CANNES – While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry’s trade […]

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year’s Digital Content NewFronts marks the “birth of a new, popular medium,” says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV. This year, the IAB is the […]