Fraud, malware and pirated sites are costing the digital media industry over $8 billion a year. While the problem pervades all digital media, the highest percentage of invalid traffic is for mobile video at 12 percent, says Nick Terlizzi, Partner, Media and Entertainment Advisory Services at Ernst & Young LLP in this interview with Beet.TV
E&Y & the IAB collaborated on a report on fraud and invalid traffic which was released last month. Terlizzi summarizes the report along with industry solutions in the interview.
Sponsors of the report were AppNexus, MediaMath, and Rocket Fuel Inc., Xaxis, YuMe, OpenX, PubMatic, Pulsepoint, and Videology.
The issue of invalid traffic will be widely discussed next week in Las Vegas at CES.
This video is part of the Beet.TV lead-up to the show in our series “The Road to CES.” The series is sponsored by YuMe.