FreeWheel

FORT LAUDERDALE — Viewers love TV, but they love watching TV on multiple device screens even more, says a video ad tech vendor targeting benefits form the consumer shift. “Consumers see TV as TV – an episode of Family Guy is an episode of Family Guy, regardless of where you watch it,” says video ad […]

NAPA, CA — Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising chain, says FreeWheel business solutions GM James Rooke. The partnership sees advertisers use their own audience data to buy video ads via TubeMogul, whilst TubeMogul lets publishers do deals using that data – but sensitivities […]

COLOGNE — Video ad management platform FreeWheel is looking to international and ecosystem growth following its recent acquisition by cable operator Comcast. “We’re powering ad decisioning and management for 90% of broadcast community in the US,” FreeWheel’s global solutions and corporate development SVP Frans Vermeulen tells Beet.TV in this panel discussion with LUMA Partners founder and CEO Terence Kawaja, […]

Comcast has finalized its acquisition of digital video ad services company FreeWheel, according to this report by Peter Kafka up on Re/code.  The deal could be worth as much as $375 million  In August we spoke with FreeWheel co-ceo Doug Knopper about the company and it’s plans for growth.   Knopper will stay after the […]

NEW YORK — The number of ads in digital programming has risen this year, but the completion rates remain steady, says Brian Dutt, Manager of Advisory Services at FreeWheel in an interview with Beet.TV at the VideoNuze event in New York this week. Consumers see about 12 video ads per video view, up 29% from a year […]

SAN FRANCISCO  –The use of mobile devices has boosted all video viewing by 38% year over year, said digital media technology company Freewheel in its just-released report on Q2 video viewing. The growth comes largely from tablet and mobile viewing, and many consumers are using these devices to watch longer programs. Long-form viewing comprises about […]

CANNES — Video companies are lagging behind what is now a massive consumer appetite for digital programming, according to one online exec. “In Q1, we saw somewhere north of 16 billion video views,” Jon Heller, whose company FreeWheel manages video for media clients, told Beet.TV in this video interview. “What we’ve seen is untapped volume. […]