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FORT LAUDERDALE — What works in online video advertising, and where is it going to work best? Emotional content, and on Facebook, according to one company which measures the virality of digital video spots. “This year, we think Facebook is going to be the big winner – Facebook is going to just explode in terms of […]

CHICAGO — Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this […]

With its recent acquisition of  LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers — and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product Marketing and Ad Tech, in this interview with Beet.TV We spoke […]

COLOGNE — With Nielsen’s OCR, comScore’s vCE and others vying to be the yard stick by which buyers and sellers measure online advertising, is the industry approaching a Betamax moment, in which a single standard will win out? That doesn’t need to happen, says one digital ad exec. “People maybe are trying to focus too much […]

LOS ANGELES — “Best-in-class content is alive and well” as new distributors and marketers alike take the opportunity to reach consumers, says an ad agency exec. “We’ve seen an explosion of the golden age of content,” UM WW’s north America president Sarah Personette, who was Facebook’s own agency relations director until 2013, tells Beet.TV. “Consumers want and […]

BARCELONA — WhatsApp’s mega acquisition by Facebook should be welcomed as another pointer that mobile messaging could be a money-spinner, according to one mobile ad exec. (Mobile) will go either toward commerce or toward advertising,” InMobi north America MD Crid Yu tells Beet.TV. “It’s amazing to me that, after all these years, the most commonly […]

This year, Dutch TV data provider Civolution has been helping social ad firm Optimal place Facebook ads on second screens, chronologically synchronized with TV ads. Next up, the firm wants to get a lot more detailed. “2013 was all bat establishing the goalset,” Civolution senior product manager Stefan Maris tells Beet.TV. “2014 will be all […]

Philips spin-out Civolution may be best known for the  video watermarking technology it inherited in its acquisition of Teletrax. But the Dutch outfit also brings other offerings to the table. Civolution technology also provides clients with real-time metadata describing on-air TV content. When this is used to target advertising in social networks, the results can […]

CANNES — Advertising group GroupM’s chief digital officer thinks the top challenge for marketers is to insert themselves in new platforms like Twitter and Facebook that are all about chronologically-ordered, stream-based real-time media consumption. “Every time the distribution channels change – and the stream is a new distribution channel –  typically the manufacturing problem changes […]

LONDON – With more than 1 billion users worldwide, advertising with Facebook can help brands reach more users, says Christian Hernandez, UK and Pan-Euro director of Facebook. Beet.TV spoke with him in this video interview at the FT Digital Media Conference. Hernandez says advertising with Facebook is compelling due to the scale of reach and the education […]

CANNES – Gruvi aims to develop tools that drive sales of entertainment content through social media, says Ben Johnson, founder of the social technology agency in this interview with Beet.TV. Today the Copenhagen-based company is working internationally with Sony Pictures and Warner Bros. along with smaller production companies throughout Europe to create more fiscally effective […]

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most common mistake is not scaling social […]