Advertising Must Get Back To Creativity: Starcom’s Richman

CANNES — These days in ad land, it seems like the only topic in town is data. The transformative potential of data-driven tools has spawned a plethora of advertising technology platforms, allowing buyers to sellers to better mediate the trading and targeting of messages. For an industry that has always prided itself on creative messaging, […]

 
 

BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

CANNES — Over the last year, Beet.TV has been reporting on BBC Worldwide’s growing branded content initiative. Now the organization is formalising its offering in a new unit. Announced at Cannes Lions, BBC StoryWorks is the name of the content marketing that will have offices in Singapore, Sydney, New York and London and will be headed by […]

 
 

TubeMogul’s Wilson Wants To Dismantle Video Silos

CANNES — Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors. “Right now, we do a really job at automating the buying a desktop pre-roll buy or […]

 
 

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way to block cookies, images, resources, […]

 
 

‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

The marketing industry may be going crazy for consumer data, but data is nothing without insight. Marketing company Y&R’s global CEO David Sable says the “digi-babble” and “BS” about data is missing something. “Data’s not new,” Sable tells Beet.TV in this video interview. “Thirty years ago, we all grew up using data. Today, we have way more sales […]

 
 

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]

 
 

true[X] Gives Engaged Viewers Fewer, Better Ads

Big media companies don’t usually buy vendors that want to rip up their historic main funding mechanism. But true[X] wants to reboot the way advertising is delivered by 21st Century Fox, which acquired it for $200 million in December. What is true[X]’s big idea? Rewarding viewers for interacting with good ads by showing them fewer ads overall, says […]

 
 

Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

LONDON — The upcoming Cannes Lions festival’s debut track for creativity in the booming segment of advertising technology has attracted 845 award entries in its first year. Ahead of the iconic festival starting June 21, a record total 40,133 award entries have been submitted. Lions Innovation, which will see data, technology and creativity intersect, has received 226 entries into the […]

 
 

The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

The recent decision of Publicis’ VivaKi to spread its Audience On Demand across the unit shows how “programmatic” methods of automating the trading of ads are becoming more embedded across ad agencies, says Rubicon Project marketplace development SVP Jay Sears. “A lot of the headlines have gotten it incorrect,’ he tells Beet.TV in this video interview. “The headlines […]

 
 

Print Can Be Programmatic, Too: MediaMath’s Cox

Just because analog media are disconnected, that doesn’t mean they can’t benefit from digital efficiencies. Case in point – programmatic, automated sales of display advertising are now gobbling up a large portion of the digital industry. Now ad tech house MediaMath is working to bring programmatic even to offline media. MediaMath‘s OPEN global media partnerships […]

 
 

Data Unlocks Creativity: SMG’s Glucklish

LONDON — Thanks to the rise of advertising technology, the “Mad Men” of ad agencies have been joined by the so-called “Maths Men” of tech vendors. But these two camps need not be perceived as coming from different disciplines, says one agency boss. Pippa Glucklish, UK co-CEO of SMG, tells Beet.TV the “tension between data […]

 
 

Collaboration Is Key To Creativity: SMG’s Parker

LONDON — By the time Steve Parker gets to Cannes, he will have earned a glass or wine or two on a yacht. The UK joint CEO of media agency Starcom MediaVest will have completed a 500km, multi-day bicycle ride from the center of France, across a series of mountains and down to the Cote D’Azur. It’s a […]

 
 

“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja

The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and the emerging opportunities for advertisers to deliver targeted advertising to individual cable and satellite […]

 
 

Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a program to let advertisers buy at-scale ads in digital audio platforms, including both big mainstream UK radio stations and […]

 
 

Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and […]

 
 

David Bell: “There Will be Roadkill in the Lumascape”

At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitable winnowing.   Consolidation will continues with the growth of larger, open platform technology companies.  “There will be roadkill in the Lumascape,” says David Bell, Chairman Emeritus of the Interpublic […]

 
 

Cannes to Recognize AdTech Innovation with the “Creative Data Lions”

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.”  It will be a two-day program, June 25th & 26th held at the Grand Palais. The program will recognize the impact of data on the creative advertising process.  (It happens concurrently with the overall festival.) A number […]

 
 

Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability and digital envy are finally moving TV folks to […]

 
 

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

CANNES, France — Ads on a mobile phone have to pull off the twin feats of being both smaller and more engaging than their desktop forebears. MediaCom’s global media head Ben Phillips tells Beet.TV mobile ad formats have moved on significantly over the last decade: “We’re seeing a lot more branding opportunities come in, like […]

 
 

Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

CANNES, France — Real-time marketing campaigns like those now being executed during the World Cup are now a mature opportunity; next, they must become a regular fixture, says one agency unit online boss. “There’s been a year or two of euphoria over it – Super Bowl, Oreos, these things,” Mindshare chief digital officer Norm Johnston […]

 
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