SAN JUAN, PR — Why new free, ad-supported TV (FAST) services may seem like they are defining a new media model, ad-supported TV was the way much of TV always used to be. Over the last decade, and largely as a response to how the 2009 economic crash hit advertising, subscription video services became the driving force in TV. In this video [...]

The joint industry committee (JIC) formed in January by major media companies expanded to include media agencies Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media and RPA. The committee today announced its certification criteria for setting the value of cross-platform advertising transactions, or what are known as currencies, for premium video. Led by advanced advertising company OpenAP on [...]

SAN JUAN, Puerto Rico – The upfront sales season for media companies this year is expected to include a more diverse group of measurement companies whose data help to set the value of advertising transactions, or what are known as currencies. Media giant Paramount last month distributed a manual at the Beet Retreat San Juan explaining how advances in viewership measurement [...]

SAN JUAN, Puerto Rico – Millions of households have connected their televisions to the internet, opening up the possibility for national brands to reach targeted groups of consumers in ways that are similar to more established kinds of digital advertising. Connected television (CTV) also can enable local advertisers – such as car dealerships or regional store chains – to reach [...]

 Gaming is a massive entertainment category - an activity that a whopping 90% of Gen Z participates in - but brands are still allocating less than 5% of their media budgets toward the sector. This gap is a big reason why the IAB's Playfront event is back this year in New York. According to Zoe Soon, who lead's the IAB's [...]

SAN JUAN, PR — In the new discipline of "supply path optimization" (SPO), more ad buyers are looking to consolidate the number of platforms they go through. That's an aim Mike Evans can get behind. In this video interview with Beet.TV, Evans, SVP, Demand Facilitation, Magnite, explains why he thinks consolidation could improve the marketplace. Evolution of supply Evans says demand-side platforms (DSPs) used [...]

SAN JUAN, PR — Does a heritage in search translate into success in the new "retail media network" space? Mallory Armstrong thinks so, and she thinks new-look TV tech can make it happen. In this video interview with Beet.TV, Armstrong, Head of TV Data Strategy, Business Development, Yahoo, outlines how she is seeing the opportunity develop. Retail media rising In 2022, Lowe's integrated Yahoo's [...]

SAN JUAN, PR — One of the hottest ad-tech trends already of 2023 could be so transformative, it could simultaneously help brands make innovative use of data combinations whilst also enforcing privacy consciousness. That is according to David Eisenberg, Chief Strategy Officer, LiveRamp. In this video interview with Beet.TV, Eisenberg says "clean room" environments are "a massive solution for the future". 'Incredible advancement' Clean [...]

SAN JUAN, PR — In a modern world fuelled by data and targeting, it would be tempting for ad planners to go into niche pockets. But Sam Bloom wants to stick with the big guys. In this video interview with Beet.TV, Bloom, CEO, Camelot Strategic Marketing & Media, says only scale can overcome the industry's fragmentation challenges. 3D chess Camelot is the Dallas-based agency [...]

SAN JUAN, PR — For a while, it looked like the future of media was in the palm of your hand. Now it could be shifting back to the wall. In this video interview with Beet.TV, Luc Dumont, SVP, Business Development, Madhive, explains why he thinks the advertiser momentum is moving back to the TV. The big shift "Over the last few years we've [...]

SAN JUAN, Puerto Rico – The television advertising market is growing more automated with the adoption of programmatic technologies, opening up the possibility for marketers and agencies to obtain real-time data about campaigns. This information will help to make the media marketplace more transparent, but more work needs to be done. “We could provide the show-level targeting in real time, but [...]

SAN JUAN, Puerto Rico – Marketers want to know not only that their advertising is being delivered through media channels, but also that it’s affecting consumer behavior. Increasingly, these insights include measurements of people’s attention to advertising. Paramount – whose media brands include CBS, Comedy Central, MTV, VH1, Nickelodeon and Showtime, along with streaming platforms Paramount+ and Pluto TV – is [...]

SAN JUAN, PR — After much talk, the era of  multi-currency TV planning may really be dawning. That is just in time for an industry that is seeing more and more publishers light-up advertising channels. In this video interview with Beet.TV, Michael Piner, EVP, Advanced Advertising, Mediahub Worldwide, says what is changing. Embracing ads "You have have some of the biggest companies now embracing [...]

SAN JUAN, PR — What could be more mobile than a mobile? For a growing number of advertising enablers, the answer is "cars". As Uber and Lyft grow their own in-car and in-app advertising businesses, T-Mobile, too, has got in on the action. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile Advertising Solutions, explains the company's offering. Cars [...]

SAN JUAN, Puerto Rico – Buyers and sellers of television advertising are working through a period of major disruption in how they set the value of their transactions, or what is known as a currency. The growth in streaming has spurred a need for a currency that helps advertisers to compare digital video with traditional linear TV. “There's been a lot [...]

SAN JUAN, Puerto Rico – Advertisers have many ways to reach consumers through multiple media channels, but comparing each platform’s value is still challenging. Setting the value of an ad transaction, or what’s known as a currency, is a necessary step in improving media plans. “We're still not at a point where we know how sort of a broadcast impression versus [...]

SAN JUAN, Puerto Rico – Marketers are swimming in data, especially as connected devices like mobile phones and smart TVs generate nearly endless information about consumers. The data are most valuable when they provide an accurate picture of people’s behavior. “When data is used correctly, what it enables us to do is to get to a true human insight and a [...]

MARCO ISLAND, Fla. – This year’s upfront sales season for television networks and video publishers will be informed with insights from the latest tests of what are known as currencies, or ways to set the value of ad transactions. That’s according to WPP’s GroupM, which recently piloted currencies among 16 of its advertiser clients to compare measurement providers. “We basically looked [...]

SAN JUAN, PR — After a few years in which many in the industry feared subscription media platforms would diminish the size of the ad hole, the sun is shining on ad-funded content again. The emergence of new, ad-supported video services, coupled with economic pressure on consumers, could conspire to drive further opportunity in ad-funded connected TV. In this video interview with [...]

MARCO ISLAND, Fla. –The range of streaming services covers everything from subscription video on demand (SVOD) that doesn’t carry advertising to free ad-supported television (FAST) that’s available to anyone with a connected device such as a smart TV or mobile phone. Connected television is becoming a bigger platform for advertising as marketers seek consumers who have either canceled cable and [...]