LAS VEGAS — They may be commonly used to allow different companies to collaborate on audience data sets without sharing them - but "clean rooms" could even find use within a single company. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. With privacy regulation and deprecation of identifiers, it [...]

LAS VEGAS -- When you have a footprint the size of Disney's, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new "clean room" software is moving the ad needle. Clean room pillars Clean room technology allows [...]

LAS VEGAS – Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or “walled gardens.” “We still have a ways to go. There's [...]

LAS VEGAS — General Motors wants to respect its audiences' privacy - and it is testing-out new tech to do it. "Clean rooms are, from my perspective, the future," says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Kapoor says marketers like him are trying out the emerging software category. 'Next big challenge' Clean room technology allows media buyers [...]

The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. This month's gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such as Pepsi, UPS, General Motors [...]

LAS VEGAS — For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this season's other hottest trend - data clean room software that enables privacy-compliant media partner collaboration. In this video interview with Beet.TV, Sweeney explains why Pinterest is leaning into the new tech to [...]

LAS VEGAS – Economic disruptions can be painful, but they also can drive greater innovation. As the world’s commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. “It's gonna be a year of reckoning for sure. There's an overabundance of companies right now that deal with data technology, [...]

LAS VEGAS – Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. “It's pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a lot of different marketers is that [...]

LAS VEGAS — Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. In fact, "clean room" technology is allowing them to collaborate with audience data in a way that doesn't require moving it. In this video interview with Beet.TV, Darren Sherriff, VP, Advertising Technology Solutions, Fox Corporation, says some [...]

National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. "This year in particular, there are more conversations around transacting on new currencies cross platform than ever before," David [...]

LAS VEGAS – Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Omnicom Media will be able to combine audience data from its Omni marketing system with Albertsons [...]

LAS VEGAS -- It may be the piece of software many marketers wish they didn't need to have - but data clean rooms are helping advertisers transform what they can do with audience and customer information. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. With privacy regulation and deprecation [...]

SANTA MONICA, Calif. – The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained -- a need that was especially acute for sports fans who [...]

LAS VEGAS – Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. “We cannot only show you a short-form video clip, a few seconds … we can really [...]

After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? That's where the IAB will hold its Annual Leadership Meeting, January 22 to 24. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an industry. 2022 reflection "2022 certainly was not without its [...]

SANTA MONICA, Calif. – Connected television advertising doesn’t use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. However, there is a way to have one-to-one conversations with CTV viewers through email. “With identity and with ID graphs and those things coming along, we are able to connect at a household level all the [...]

SANTA MONICA, Calif. – The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are collected and shared. “Chief privacy officers, [...]

SANTA MONICA, Calif. – Marketers are placing greater emphasis on attributing how their television advertising leads to an outcome, which other kinds of media such as internet search and social networks do. As consumers divide their attention among a variety of viewing devices and media outlets, marketers are seeking more insights on people’s awareness of TV advertising. Attention measurement is “an [...]

SANTA MONICA, Calif. – Major media companies are working to offer marketers a way to simplify how they buy advertising among various distribution channels, especially as viewers migrate from traditional linear television to streaming platforms. “They're able to now bundle their premium assets -- whether that's news, could be sports, could be entertainment -- into more of a one-stop shop deal [...]

LONDON, UK — Owned-and-operated platforms are nice - but there is plenty of proof that going for wide distribution through other people's channels can succeed very well. Case in point - Vevo. The music video network owned by Universal Music Group and Sony Music is using modern streaming TV platforms to rekindle an old idea. Music TV "Ultimately, we want to go back to [...]