MARCO ISLAND, FL — In a season when "influencers" are facing a backlash and a crackdown, the digital advertising trade body has urged the industry to clean up and be transparent. TikTok's "de-influencing" trend, in which users encourage others not to buy certain products, has gone mainstream, while some are now poking fun at influencers. After the SEC charged Kim Kardashian $1.26 million for [...]

SAN JUAN, Puerto Rico — After years of trying, the TV industry's long quest to embrace alternative measurement and currency methods has blossomed. Now it's time to roll out the tech for the next upfront TV ad sales season. But Paramount doesn't just want to use the new vendors to quantify cross-platform ad views  - it also wants to start using the [...]

MARCO ISLAND, FL — When the call to save the planet comes through, you don't turn it down. That is why, two weeks into a hiatus, OMD USA and BBDO New York CEO John Osborn accepted an invitation to head a new organization aiming to reduce carbon emissions from digital advertising operations in the US. Osborn just launched the US wing of [...]

SAN JUAN, PR — In the current economy, and with the current state of subscription TV services' content slate, many in the industry have speculated that consumers will embrace new, free TV services. Now there are some data to prove it. In this video interview with Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, describes research the company has commissioned to examine the evolution [...]

MARCO ISLAND, Fla. – The Federal Reserve’s steps to combat inflation by raising borrowing costs had wide-ranging effects on asset values, including everything from stocks to cryptocurrencies. Falling valuations last year dampened mergers and acquisition activity for a variety industries including telecom, media and technology. Bankers are hoping to see more signs of recovery going into 2023, even as hostilities such [...]

SAN JUAN, Puerto Rico — The company which started as a satellite specialist has a more diverse channel offering than its founders might ever have imagined. On February 9, National Cut The Cord Day, DISH launched Sling Freestream, its latest digital TV service. In this video interview with Beet.TV, Kevin Arrix, SVP, DISH Media, explains what it means. Covering bases The launch means DISH [...]

MARCO ISLAND, Fla. – Millions of U.S. households have connected their televisions to the internet, opening up the possibility to watch a wider range of programming. Because each connection has its own internet protocol (IP) address, television advertising can be targeted at segments of the broader audience. “CTV delivers a promise of having that direct conversation, but using the big screen [...]

MARCO ISLAND, Fla. — At the IAB's recent Annual Leadership Meeting (ALM), one of the key questions heard between sessions was: "What's your clean room strategy?" One executive says too many publishers are unable to answer that question proactively. In this video interview with Mike Shields for Beet.TV, James Prudhomme, CRO, Optable, says publishers should stop letting buyers spring clean room demands [...]

SAN JUAN, Puerto Rico — Legal papers filed in Washington, DC, may feel like million miles away from the shores of Puerto Rico. But, for Dave Morgan, founder and CEO of Simulmedia, they were top of mind all the same. Speaking at Beet Retreat 2023 San Juan, Morgan described how he sees the shifting tides of the digital media industry. Google suggestion Ahead of [...]

MARCO ISLAND, FL — At a time of tectonic shifts, the IAB convened its Annual Leadership Meeting. For, Lori Goode, CMO, Index Exchange, the key takeaways were taking back control and taking climate action. In this video interview with Beet.TV, Goode sums-up her ALM. Take control "The call to action was about taking control over data and privacy, taking it into our own hands [...]

MARCO ISLAND, FL — Digital ad identifiers may be drying up, pushing more advertisers to finding audiences in different ways. But one major pharmaceutical company thinks there may always be a place for targeting relevant ads. In this video interview with Beet.TV, Paul Gelb, Head of Media Activation & Investment, Bayer, explains his company's approach. Maintaining privacy Third-party cookies are being phased out, while [...]

MARCO ISLAND, Fla. – Audience measurement, climate change and consumer privacy are among the most important issues that marketers are facing in 2023. Media, marketing and ad-tech professionals gathered at the IAB Annual Leadership Meeting to not only meet others in these industries, but also to discuss trends that are shaping their work. “What I'm hearing a lot from brands is [...]

Some might say the marker of any great technology adoption is when the product fades into the background. That's what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he sees 2023 panning out. Front and center "I really [...]

MARCO ISLAND, Fla. – A healthy media environment increasingly depends on innovations in privacy-safe audience identifiers, brand-appropriate context for advertising and more insights into how consumers pay attention to brand messaging, Doug Rozen, chief executive of the Americas for dentsu Media, said. “The goal of what we're trying to do is to know people better than anyone else,” he said in [...]

This year’s upfront sales season for media companies is expected to showcase a variety of innovations to help advertisers engage consumers among a variety of platforms. Media giant Paramount recently created a manual explaining how advances in viewership measurement help to set the value of ad transactions – or what is known as a currency – in a cross-platform market. The [...]

Local TV is a hotbed of energy once again as MVPDs tool-up their offering, buyers grow more sophisticated and the wider environment calls for more spending. That's according to one executive who has been close to the local market despite the last few years of national momentum. In this video interview with Beet.TV, Joe Marino, SVP, Strategic Accounts, Madhive, explains what's happening, [...]

MARCO ISLAND, FL — Roku doesn't want to throw out traditional-length TV ads or measurement - it just thinks creative disruption and alternative approaches can add far more effectiveness and insight. Together with MAGNA Media Trial, the TV platform just published Beyond the :30 on Streaming TV, a research piece that found new video ad formats in streaming TV are twice [...]

MARCO ISLAND, FL — The irony about a digital medium which should be able to gather refined data? Too many of the signals are still not yet strong enough. That’s according to one software firm which wants to make programmatic TV advertising measurement and reporting everything it was supposed to be. In this video interview with Mike Shields at IAB’s ALM for [...]

Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon "There's more partnerships to announce soon," Parkes says. "We're expecting roughly 80% of the premium video market will [...]

MARCO ISLAND, FL — In a world with digital ad identifiers crumbling under ad buyers' feet, where do advertisers turn for best placement? Some in the industry are turning the clock back to a traditional style of adjacency, achieved using very modern methods. In this video interview with Beet.TV, Matt Barash, SVP, Americas & Global Publishing, Index Exchange, says contextual targeting is [...]