The online television listing serving Clicker launched last week, entering the crowded business of online television listings. We caught up with the Los Angeles based company's CEO Jim Lanzone at NewTeeVee Live last week and asked him about the service and how it stands out in a competitive space. "Clicker is the complete programming guide for Internet television," Lanzone said. The service [...]

Brightcove, the video platform services company, which has established a reputation for providing video services for big publishers and business enterprises, is launching a slimmed down version of its solution priced at $99 per month Separately, the company is now providing support for native iPhone application development. The new offering is called Brightcove 4.  I sat down with Brigthcove CEO Jeremy [...]

Boxee, a software program which allows users to connect Web video to a television set, created a lot of buzz last week when the company announced it was providing a consumer electronics device,  the Boxee "Box."  We caught up with CEO and founder Avner Rovner at the NewTeeVee Live conference in San Francisco on Thursday.  Avner gave us a rundown [...]

SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at  YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube said it would start an experiment with pre-roll ads, providing users with the option not to [...]

CNET has a sit-down video interview with Google CEO Eric Schmidt on social search, Android, and plans for the Chome OS , which will be initially targeted to for netbooks.  Also, he provides an explanation of Google Wave. When asked by CNET's Tom Krazit about the Google books settlement, at 8 minutes into the 20 minute video, he avoids comments on [...]

Earlier this month, Peter Kafka at MediaMemo reported that Apple has a new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the [...]

The Beet.TV Online Video Roundtable The Influence of Online Video: A discussion of technique, technology and impact Roundtable Participants Ben de la Cruz, Editor, Documentary Video, The Washington Post Dan Farber, Editor-in-Chief, CBSNews.com Brendan Greeley, Multimedia Editor, The Economist Max Haot, CEO, Livestream Max Harper, Video Producer/Strategist, IB5k.com Scott Havens, VP Digital Strategy, The Atlantic Monthly Keith Jenkins, Supervising Sr. Producer/Multimedia, NPR Caroline Little, CEO, Guardian News+Media, North America Olivia Ma, News [...]

While search and display are far bigger categories than online video advertising, the digital advertising sector that is hot right now is online video advertising around premium news content. The Wall Street Journal's sale of pre-roll advertising for its new show the News Hub is sold out at a rate of $50 per 1,000 views, an extremely high number, Brian Stelter [...]

The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last month. Agencies and publishers are [...]

Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star, and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work [...]

Forrester has published a comparative study of six online video platform service providers. We reported on the study on Friday. While some industry observers are taking issue with the inclusion of just six players when there are over 60 such companies in the sector, that's not the goal of the study, Forrester's Bobby Tulsiani told me in this interview yesterday. He said [...]

In report released today, Forrester analyst Bobby Tulsiani writes that Brightcove and Ooyala provide the best end-to-end online video platform.  He writes, "Brightcove separates itself from the pack with leading scores in distribution and integration while Ooyala earns its highest marks in monetization and analytics." The report ($1749) evaluates six companies. Kaltura and VMIX come in second, getting high marks as offing "strong [...]

Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM Interaction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, [...]

msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads.  These are some of the comments by Charlie Tillinghast, [...]

NBC Universal's ten regional web sites, which are affiliated with local owned and operated television stations, has reached an audience of 12 million monthly unique viewers, according to internal numbers. More on the results on Mediabistro's WebNewser.Earlier this year, we spoke with Gregory Gittrich, Executive Editor of the sites and Brian Buchwald, EVP of Local Integrated Media at NBC.  We have [...]

NBC Sports will announce plans today  to use Microsoft Silverlight as the software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football.  We look forward to watching the Olympics online.  Although, we expect that due to the Pacific time zone many live competitions [...]

Advertisers want to know more about their neighbors and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data [...]

Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recent iMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the [...]

Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as [...]

The big challenge facing mainstream media with online video is scale; a lack of inventory of content and viewers, according Vivek Shah, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators.  Vivek says estimates that the size of the online video advertising budget in the [...]