The big challenge facing mainstream media with online video is scale; a lack of inventory of content and viewers, according Vivek Shah, head of digital news at Time Inc.

At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event’s moderators. 

Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million.

Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP.  

Update: Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc.

Andy Plesser, Executive Producer

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