Earlier this month, Peter Kafka at MediaMemo reported that Apple has a new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30.

Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles.

Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done.  It’s not nearly as easy as lining up the record labels, he tells Beet.TV.

Earlier in this interview, Bobby provides an explanation of TV Everywhere, the cable initiative.  He wonders how and when this will roll out.   Later today in San Francisco, at the NewTeeVee Live event, we expect to interview a senior Comcast executive on this topic.

Stay tuned.

In a related story, Adam Lashinsky at Fortune Brainstorm wonders, “Internet TV: When Dammit?”

Andy Plesser, Executive Producer