Recent Videos

 

Standardization of Online Video Advertising Emerging in the “Pool”

Participants in Starcom's online video consortium, The Pool, are learning about the types of standardization, platforms, and ad formats that will augment the flow of dollars into the online video business, said Mark Marvel, senior director of video at MSNBC.com, during a recent interview with Beet.TV. Marvel is one of the hosts of the Beet.TV Online Video Roundtable on June 22. The [...]

 
 

Brightcove Announces Support for Android Mobile Web Devices and Native Apps

CAMBRIDGE, Mass (via Skype Video) -- Brightcove, the big online video services company, has released a comprehensive solution for Android devices, for the mobile Web, and for native Apps. The introduction follows Brightcove's support for the Apple mobile devices. More publishers are using native Apps to deliver video, including the Financial Times, a Brightcove customer, and entertainers such as Taylor Swift, [...]

 
 

The Beet.TV Online Video Roundtable at 30 Rock

Watch live streaming video from beet_tv at livestream.com It's the Beet.TV Online Video Roundtable, a high-level exploration of online video and the strategies around monetizing, syndication and emerging technologies.  This program was taped on Tuesday, June 22 at 30 Rock. Here are the participants Scot McLernonChief Revenue Officer, YuMe -and- Mark Marvel, Senior Director of Video, MSNBC.com Moderated by Peter Kafka, All Things Digital's "MediaMemo"-and-Andy Plesser, Beet.TV Panelists Andy [...]

 
 

Hulu Halo Takes Hold at MSNBC.com: Longer Ads In Exchange for Uninterrupted Viewing

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That's what Mark Marvel, senior director of video at MSNBC.com told Andy last week. MSNBC.com has worked closely with pharmaceutical advertiser Pfizer over the past 12 months [...]

 
 

Captions for Web Vids is Growing Biz: PLYmedia in Deals with Brightcove, Kit, Livestream, Ooyala, Kaltura, others

PALO ALTO, California (via video Skype) -- Demand for closed captions on Web videos is increasing as publishers seek audiences in new markets. Palo Alto-based company PLYmedia could be poised to have a big impact in the space. In addition to the opportunity created by companies seeking to reach audiences around the world, in the United States, captions on Web programming could [...]

 
 

YuMe Releases Online Video Syndication “Protection” Technology

REDWOOD CITY, Calif -- As more and more publishers seek broad distribution of their videos to other sites via an embed code, many advertisers raise concern over where that video and associated ad will play. YuMe, the Redwood City online video advertising technology company, has a new product to control where ads travel and to keep them off of some 500,000 [...]

 
 

Digitas Measuring Engagement for Online Video Campaigns

Now that media agency Digitas has established itself as major player in branded Web videos, it's aiming to measure the engagement of such videos. That's what John McCarus, VP and group director Digitas/The Third Act, told us when we caught up with him at the recent New Front event in New York. "Now that we are stealing those [TV ad] dollars, we [...]

 
 

Blue Flick Goes 3-D: Hustler Readies XXX Avatar Knockoff

LOS ANGELES -- The adult entertainment biz, long on the leading edge of cable and Web pay-per-view, is entering the world of 3-D video with Hustler's release of "This Ain't Avatar XXX," the company's biggest budget film to date. An industry trade publication reports that the porno parody has just wrapped and is scheduled for September release.The video will be [...]

 
 

NextNewNetworks Expanding Offerings with New Content Creators, Inks Deal with EPIX

NextNewNetworks, the New York-based producer and distributor of entertainment Web video, is going to greatly expand its offerings by creating a platform for hundreds of independent video producers. For an overview of the new plan, we spoke with company CEO Lance Podell.  We caught up with him last week at the Digitas Digital Content NewFront event.  The news about the expanded network [...]

 
 

Multiple Streaming of Live Events Made Possible with TriCaster: “Single Streaming is so 2007”

Last week's Digitas Content NewFront conference was streamed live simultaneously  to several streaming services and sites including Ustream, Justin.tv, Revision3, Ad Age, and Mediapost.  The multiple streams, which required different encoding settings, were created in a $5,000 box called a TriCaster.  In addition to encoding multiple outputs, the device also switches the multiple camera's on the shoot. We spoke with Philip [...]

 
 

Exclusive Video: YouTube Seeks to Close Lag Time with New Online Editing Tool

SAN BRUNO, Calif  -- Late yesterday, YouTube launched an ambitious new product to allow users to edited uploaded videos in a range of file formats.   In our tests, we have found that the process is slow, meaning there is a substantial lag time between keyboards commands and edit tasks. The slowness appears on the YouTube side as we use a [...]

 
 

“Women are Taking Over the World of Media,” Digitas Chief Creative Officer

We caught up with Mark Beeching, Chief Creative Director of Digitas, at the company's Digital Content NewFront 2010 conference in Manhattan last week.   In this video interview, he gives an overview of creative opportunities in digital media, the conversion of television and Web video, and the opportunity in location-based marketing. Asked about some of the impressions of the one-day conference, [...]

 
 

Loic Le Meur on the Problem with Video Comments on Blogs

Loic Le Meur, the French technology entrepreneur who launched Seesmic with the functionality to upload video clips as blog comments, says that his timing was not right.  While the technology is ready, users are not. Over a year ago, he dropped the video comments and switched to becoming a consumer platform to manage social media feeds.  In our chat, he [...]

 
 

Multichannel TV Providers Gain 1.7 Million New Video Subs

In the last year, the nation's largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group. I report in this week's New Media Minute that the research firm analyzed official data from cable, satellite, and telco operators, and found that while the nation's [...]

 
 

Ooyala Enhances Reporting and Analytics

Ooyala, the Mountain View, California based online video platform services company, has introduced a new set of reporting and analytics tools including highly localized reporting. Last month at Streaming Media East, we caught up with co-founder Bismarck Lepe for this update on developments with the iPad and HTML5. Also on this page, we have posted a corporate video from Ooyala that explains [...]

 
 

Big Screens Loom Large for Web Video: Revision3 Says 40 Percent of Views on TVs

Revision3, the San Francisco-based producer and distributor of entertainment Web video, has found that over 40 percent of its viewers watch shows on Web-connected televisions. CEO Jim Louderback says in this interview that Revision3 is the largest independent content producer on Roku, the sixth most popular network on Boxee. He says about 5 percent of Revision3's content is viewed on Tivo.The [...]

 
 

Apple is Embedding Siri “Into Everything,” Stewart Alsop

Stewart Alsop, veteran venture capitalist, ex-tech journalist, and Apple watcher, says that Apple is developing a smart search architecture and is embedding its newly acquired Siri technology into all its devices and content. Siri was purchased by Apple in April.  TechCrunch speculates that Apple paid $200 million for it. Not exactly a "search" engine, Siri has been characterized as an "intelligent agent" [...]

 
 

Cisco Gearing up for Demand of 3-D Video Over IP

LOS ANGELES --  Cisco is ramping up its support for 3D TV as the industry gears up for the launch of the first slate of 3D networks later this year and early next. At the Cable Show in LA, we caught up with Ken Morse, Cisco's CTO of Service Provider Video Technology. He says Cisco customers are increasingly asking for 3D [...]

 
 

Hulu CTO Eric Feng Leaving for Powerhouse VC Kleiner Perkins

Eric Feng, founding CTO of Hulu, is leaving the big online video company to join the Kleiner Perkins Kaufield & Byers as a partner, the company announced on its blog earlier today.  Last year in Austin, at SXSW, we interviewed Eric about Hulu and the evolving state of long form video on the Web.  We have republished that interview tonight.Some analysis [...]

 
 

World Cup Fever: Internet Has Busiest News Day as Tabulated by Akamai

Akamai, the world's largest operator of a network of computers, today is showing on its Web site that it is the busiest day for bandwidth demand for news sites.  There are some 11 million visitor requests per minute to its network, up 233 percent from the normal demand at this time. The previous record for bandwidth requests for news sites was [...]