REDWOOD CITY, Calif — As more and more publishers seek broad distribution of their videos to other sites via an embed code, many advertisers raise concern over where that video and associated ad will play.

YuMe, the Redwood City online video advertising technology company, has a new product to control where ads travel and to keep them off of some 500,000 blacklisted domains.

For an overview of the new product, we visited YuMe for this interview with YuMe co-founder and president Jayant Kadambi.

More on the development by Mike Shields at Mediaweek.  Here is the company's press release.

YuMe's Scot McLernon will be a panelist at the 6/22 Beet.TV Online Video Roundtable

Andy Plesser, Managing Editor