BrightRoll, the big San Francisco-based video ad network, has launched an online ad exchange for video.  We caught up with founder and CEO Tod Sacerdoti for an overview on the industry need for a video ad exchange and what his company expects to accomplish.  We also spoke about re targeted video ads, which he says is extremely efficient.  Earlier this [...]

Brightcove, the big online video platform has switched to Akamai as its primary content delivery network, both companies have announced. We caught up earlier today with Brightcove SVP Jeff Whatcott via a video Skype for this interview.  The new alliance with Akamai will provide functionality for publishers including enhanced HD streaming, DVR-like playback and greater global distribution.He said that the company [...]

EPIX, the premium cable and online video distribution company, has inked a deal with Netflix to bring feature films to the Web far sooner, as soon as three months from theatrical release.   The story was first reported by the Los Angeles Times.Earlier this year in Las Vegas at NAB, Beet.TV spoke with Tom Carpenter, VP of Operations at EPIX for an [...]

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm appssavvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year from brands such as Godiva, Anheuser Busch, [...]

While marketers are trying to figure out whether or not original "branded" Web video provide a return on investment, some marketers including Kraft are seeing significant results, Ad Age reports today. An original series for Kraft's Philadelphia cream cheese helped boost sales by some 6 percent, the trade magazine reports.  The video series was part of a multi-million dollar brand relaunch. [...]

MyDamnChannel.com, the online video entertainment producer, has received a $4.4 million B round of venture funding, the company announced today. The round is being lead by Intuitive Venture Capital.  The proceeds will allow the company to expand its staff and operations. Daisy recently caught up with CEO Rob Barnett at the NAPTE LAfest and we have republished the interview today.Here's [...]

The landscape for mobile Apps for the iPhone and Android has changed so rapidly that some of the biggest publishers, including msnbc.com, are outsourcing the creation of their Apps to a Seattle-based company called Zumobi. We spoke with Zumobi co-founder John SanGiovanni recently about the demand for Apps and his company's services.  Before founding Zumobi, he was Technical Evangelist for Microsoft [...]

BrightRoll, one of the big online video networks, has created an online video exchange for advertisers and publishers to buy and sell online video inventory. While common for display ads, this is among the first times that video ad inventory will be sold in an exchange environment.  Michael Learmonth at Ad Age has good overview on this development.Earlier this year, we [...]

Palo Alto-based Gigya, which started out as widget company, has become a "social optimization" solution for media companies seeking to connect their content into several social networks. Late last month at the paidContent Mobile conference, we spoke with Ben Pashman who heads business development at Gigya. The company is providing services to ABC, ESPN, Time and Turner, and others, according to report [...]

LOS ANGELES -- The key to success with branded entertainment in new media lies in focusing on the brand first and the medium second, said Jon Vlassopulos, CEO of Skyrockit and General Manager for its parent company Bell Rock Media. We caught up with him the NATPE LATV Fest and he discussed how his company approaches digital opportunities for advertisers [...]

Dailymotion, the big Paris-based video sharing and entertainment site, has seen traffic in North America grow to 13 million monthly unique users from just 8 million last year. Monetizing these video views, Dailymotion has been experimenting with interactive pre-roll advertising, using technology from Innovid. Last week, we interviewed Roland Hamilton who heads up sales in North America for Dailymotion.  He says that [...]

New York-based online video platform company Twistage has been gaining traction in addressing the needs of companies' internal "enterprise" needs for online video management. One of  the company's fastest growing customers is Sequoia-backed Jive Software, where its video solution is widely deployed.It is providing services to several companies including Computer Sciences and BMC. The company launched in 2006 and has raised $3 [...]

Ben & Jerry's is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers.  Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising retention opportunities.  -Daisy WhitneyEditor's Note:  Daisy' New Media Minute is produced separately from Beet.TV.  We are pleased to publish it [...]

Limelight, the big content delivery network, has purchased Delve Networks, the Seattle-based online video platform company.  The company has been purchased for an undisclosed amount of cash and stock Ryan Lawler reports at NewTeeVee.Dan Rayburn at Streaming Media, says the acquisition has a price tag of $10 million.Last year, we interviewed Delve CEO and founder Alex Castro about Delve and [...]

With release of the film Dinner for Schmucks, Paramount Pictures engaged MyDamnChannel.com to create a promotional channel for the the movie.  It launched earlier this week. Brand sponsored videos is one of many vehicles being embraced by MyDamnChannel.com.  We caught up with CEO Rob Barnett at the Kantar Video event yesterday in Manhattan. Earlier the week, the company announced a bunch of [...]

Ran Harnevo, CEO of the big online video syndicator 5MIN, says that without a syndication strategy, there is no direct ROI around video for content producers. Producers, big and small, who are creating video just for their own sites, are missing opportunities on the wider web, he says.  (I agree.) Harnevo made his comments at the recent Beet.TV Online Video Roundtable [...]

BBE, one of the earliest video ad networks, is the designated video ad network working with the Publicis Vivaki unit on an industry standardization program called the Pool Earlier this year,  BBE announced the launch of its Vindico analytics product. Recently, the company has been accredited by the MRC. And, the New York-based company is expanding its Web-original videos. For an update, we spoke [...]

New York-based Kantar Video, a unit of the London-based media behemoth WPP, will launch a comprehensive video analytics and syndication service in September. Management says that its offerings will provide a level of analytics and metrics demanded by advertisers and publishers which are currently unmet.  The service will launch in the U.S. and roll out in several countries. Kantar Video is [...]

The BlackBerry Partners Fund is about to close a $100 million investment fund for China and plans to raise $150-250 million new fund for other markets by the end of this year, said John Albright, co-managing director of the Toronto-based VC firm, in this video interview. Investors in the firm include RIM, Thomson Reuters, RBC and IBM.  Investments are for various [...]

Elemental Technologies, the Portland, Oregon-based company that quickly transcodes videos for the Web, has received a $7.5 million round of funding from Disney's Steamboat Ventures and other earlier investors. Here is our interview with Elemental's CEO Sam Blackman.   More on today's news on the WSJ.com and by Ryan Lawler at NewTeeVee