Ben & Jerry's is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers. 

Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising retention opportunities. 

-Daisy Whitney

Editor's Note:  Daisy' New Media Minute is produced separately from Beet.TV.  We are pleased to publish it regularly here.  AP