Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm appssavvy.
The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year from brands such as Godiva, Anheuser Busch, H&M, Travel Channel and others, according to my report in this week’s New Media Minute.
Editor’s Note: Daisy’s NMM is produced separately from Beet.TV. We are pleased to publish it regularly. AP