Recent Videos

 

SpeakerText Gets Investment Round from Mitch Kapor, Others

SpeakerText, a start-up which provides automated video transcriptions via crowdsourcing through Amazon's Mechanical Turk, has raised an angel round from tech veteran Mitch Kapor and others, the company announced today. In September, we spoke with CEO Matt Mireles.  We have republished the interview today. Here are reports on the investment by Ryan Lawler at NewTeeVee and Erick Schonefeld at TechCrunch. Andy Plesser    

 
 

Ads on Connected TV’s to Reach Scale in 2012, YuMe’s Scot McLernon

Online video ad technology provider YuMe is gearing up for what it expects will be significant ad growth in the connected TV market. During its road show in New York last week, the company’s Chief Revenue Officer Scot McLernon talked with Beet.TV about the advertising bump brands can achieve with a multiplatform approach, including one that will incorporate connected TVs and [...]

 
 

Near Field Communications (NFC) From Apple, Google Getting Close

Apple may be introducing near field communications (NFC) in its next-generation iPhones and iPads and the capability could turn a mobile phone into a virtual wallet, according to several published reports. Google has already rolled out the technology on its Nexus S phone and more are likely to follow. Also, many cell phone makers, broadband providers and technologists are rolling out [...]

 
 

Online video yields 20% bump in brand recall, YuMe study shows

Advertisers can see a 20% bump in brand recall when they combine online video with a TV buy. Specifically, a consumer packaged goods brand saw brand recall rise to 82% from 62% when online video was added to a TV media buy, said Travis Hockersmith, director of market analytics at online video network YuMe. The company presented the research it [...]

 
 

Obvious But: Online Video Viewers Watching More Web Video, Less TV

Some of the most regular online video viewers are upping their time watching Web video and decreasing their time watching TV, according to a study conducted by Frank N. Magid in partnership with YuMe, the online video network. Of regular online video viewers, about 66% are watching more online video than a year ago, while about half say they'll watch more [...]

 
 

Scot McLernon

Dollar for dollar, online video impressions are more impactful than TV ones. That’s the conclusion of research online video network YuMe conducted in partnership with Nielsen and Frank N Magid. YuMe shared the findings during its road show in New York in early February for marketers. Part of that study showed that when advertisers shift some of their TV budget to [...]

 
 

Washington Post’s Chris Cillizza Advice to Journos: Serve a Bounty of Content, Like a Late Night Las Vegas Buffet

WASHINGTON -- The days of newspapers serving up just "meat and potatoes" are over and it is essential for journalists to serve a "buffet" of content, says Chris Cillizza, The Washington Post  political editor/blogger and video personality.  He likens the essential offerings of media to an exotic and bountiful 3:00 a.m. dinner buffet in Las Vegas. Cillizza was the featured speaker [...]

 
 

Not Much “Cord-Cutting,” But Many Young Adults are Starting Out Net Only, Nielsen’s Howard Shimmel

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that “cord-swapping” is occurring. He added, consumer behavior is changing with a new generation of viewers who prefer online as their TV medium, added Shimmel, SVP, Client Insights, Media Solutions at Nielsen. “We don’t see cord-cutting going on, but there is cord swapping,” he [...]

 
 

Online Video Data Needs to Speak in Way That Offline Clients can Understand, Says Agencies

In selling a new medium like online video to a client, publishers and networks will be most successful if they have more data to share about success stories and effectiveness. That’s what Kelley Train, associate media director at media agency G2 Interactive, told Beet.TV during an interview last week at the YuMe road show in New York. “We need more [...]

 
 

Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find

NEW YORK -- Brands can improve the efficiency of an ad buy by shifting a portion of their budgets from TV to online video, potentially increasing their exposure by six times without spending any more money, according to new research conducted by online video technology company YuMe Networks along with Nielsen and Magid Advisors. The three companies unveiled their latest findings on [...]

 
 

Here’s Why the AP Declined White House Video Feed and Passed on President Obama Live YouTube Show

WASHINGTON  -- The Associated Press declined to stream President Obama's 30-minute live interview on YouTube (on 1.27) since the program was shot on White House cameras, says the AP's Kevin Roach, Vice President & Director of U.S. Broadcast Operations, in this segment from the Beet.TV Online Video Journalism Summit at The Washington Post. The role of the government, business and organizations [...]

 
 

AOL Buys Huffington Post for $315 Million

AOL, which is building its footprint as a media company, will purchase the Huffington Post for $315 million in a deal reported last last night. Last year, we spoke with Arianna Huffington about her company and its collaboration with Yahoo! We assume that collaboration is ending and many have lead to HuffPo CEO Eric Hippeau's resignation from the Yahoo! board. Last year [...]

 
 

Yahoo! Edits Biden Video While YouTube Streams Obama — Yahoo’s Anna Robertson Explains Strategy

WASHINGTON -- As a follow-up to the State of the Union address, President Barack Obama sat down with YouTube for a live half hour conversation on Thursday (1.27) to take viewer questions from the public and speak with Steve Grove, head of news at Google's video site. Also in the capital, Vice President Joe Biden sat down with Yahoo!'s Anna Robertson [...]

 
 

Tremor Media Readying Purchase of Mobile Video Ad Network Transpera

As an indication of the growing value of mobile video advertising, New York-based Tremor Media, the big online video ad networks has will San Francisco-based Transpara, a leading mobile ad network, according to a report in TechCrunch. Terms have not been disclosed. For an overview on Transpara, we spoke with founder Frank Barbieri 18 months ago.  We have republished this video today. In [...]

 
 

CNN Reports 100 Percent Jump in Video Consumption on the iPad During Egypt Crisis, Device is “A Game Changer” Senior Exec

WASHINGTON, DC -- Driven by intense interest in the crisis in Egypt, daily video views on CNN.com reached 6.3 million in the U.S. on Wednesday (2.2), up 97 percent over the prior four week daily average, a spokesperson has told Beet.TV As part of that big rise in video demand, was a 100 percent rise in video views on the iPad, [...]

 
 

With U.S. State Department and Army as Customers, Brightcove Plans Expanded Government Video Work

WASHINGTON, DC -- Seeing an opportunity with government agencies for the distribution of Web video, Boston-based Brightcove has launched a "federal government initiative" with Carahsoft, a big government IT consulting firm. The U.S. State Department is using Brightcove.  Today it streamed the Global Chiefs of Mission conference with speeches by Secretary Hilary Clinton and Joint Chiefs head Admiral Michael Mullen. (See [...]

 
 

New York Times Staffer Using Apple iPhone 4 for Video News Gathering, “A Huge Game Changer” Says Paper’s Video Chief

WASHINGTON, DC -- The New York Times will provide reporters with the Apple iPhone 4 to record and upload videos via an Aspera App to the paper's server.  The first staffer to use the device was Andrew Ross Sorkin who used it for his Davos coverage. In the clip, the Sorkin's stand-up was shot by colleague Peter Lattman.  The audio is [...]

 
 

Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)

beet_tv on livestream.com. Broadcast Live Free   Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event. beet_tv on livestream.com. Broadcast Live Free   From left to right, Ann Derry, The New York Times; Stokes Young, msnbc.com; [...]

 
 

The AP’s Success on YouTube: It’s All About the Breaking News

WASHINGTON, DC --  The Associated Press has found considerable traction on YouTube, with some 650 million video views registered since the channel launched in 2006. According to Kevin Roach, who heads broadcast news operations in the United Stated, this success comes down to the basics: publishing breaking news which is "in our DNA." We spoke with Roach at the AP's Washington bureau [...]

 
 

New Media Minute

Social gaming revenues should rise to $1.09 billion this year, up from $856 million last year for a 27% boost, according to the latest research from eMarketer. The revenue is comprised of both money from ads and money from the purchase of virtual goods. On the ad front alone, ad spending in social games will grow this year by 60% [...]