Social gaming revenues should rise to $1.09 billion this year, up from $856 million last year for a 27% boost, according to the latest research from eMarketer. The revenue is comprised of both money from ads and money from the purchase of virtual goods. On the ad front alone, ad spending in social games will grow this year by 60% to $192 million, and rise another 41% next year to $271 million. Several big brands have already tested the social game waters such as McDonald’s, Old Navy, American Express, 7-Eleven and State Farm. More to come this year and for more details on this and augmented reality developments, check out this week’s New Media Minute,
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At Microsoft Advertising, Richman Balances Gen-AI Advantage With Human Connection
MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity. The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, […]
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
MIAMI – Shopping habits changed dramatically during the pandemic as millions of consumers brought groceries online for the time. Delivery service Instacart is a pivotal part of that shift, and is building on its shopper data with a growing advertising business. “We’re going beyond just grocery, and that gives us an incredible opportunity to see […]
Ulta Beauty’s UB Media Glows Up Retail Media With a Spark of Joy and Robust Data
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The Future of Advertising is Machine Learning-Driven: Moloco’s Simon
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Snap Takes Creator Creds, AR Focus To The NewFronts
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Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitiv’s Fain Says
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Retail Media Networks Are New Profit Centers in Fragmented Ecosystem: Adaptive’s Drew Cashmore
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Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach
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Programmatic Pioneering: Index Exchange Gears Up For Explosion In Live Ads, Election Buys
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Growing In Scale, POSSIBLE Considers What Lays Beyond Miami Beach: Christian Muche
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Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson
SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm. In this video interview with Beet.TV, he says the new approach aims to quantify the […]
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Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel
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Clean Rooms Are A Game-Changer: TransUnion’s Rudich
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News Content, Streamed Sports Are Favorable for Brands: Magna Global’s Stacey Stewart
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