SAN FRANCISCO - Consumers are willing to pay for some content, but how much and on which digital platforms remains to be seen, said Dounia Turrill, SVP of Consumer Insights at Nielsen, in an interview with Beet.TV at the recent OMMA Video conference. The industry is paying close attention to what consumers are willing to pay for when it comes to [...]

Video advertising and content are essentially "separate," says Ashley Still, Director of Video Solutions for Adobe Systems in this interview with Beet.TV. With this week's acquisiton of Auditude, Adobe will provide a fully integrated solution for video publishers involving advertising and content integration, along with rich analytics, she says. We spoke with her yesterday via Skype Video. Andy Plesser    

YuMe, the big online video ad management and software solution company, announced today that LG Electronics has embraced the YuMe advertising platform to serve a major campaign into its line of smart TV's. The first big campaign is for Toyota. Earlier this year, we spoke with Scot McLernon, YuMe's chief revenue officer, about emerging opportunities across multiple devices, including connected TV's. [...]

As video publishers seek to gain audience on Facebook, some provide sharable links and others provide full episode, in-line video players. Bloomberg is using a hybrid. Stacy Kennedy, Senior Producer for Multimedia at Bloomberg, who oversees social for Bloomberg Television, says the big publisher is putting "snack-sized" video clips on a player on Facebook so clips can be immediately consumed while [...]

About forty percent of media buyers at marketers and agencies say that measuring ROI in online video is hard to do, according to just-released study from online video technology provider Casale Media. But marketers can improve ROI by defining goals up front, developing models to calculate engagements and finding vendors that can track those goals. For more details, check out this [...]

While live programming at the Wall Street Journal is meant to provide visitors with up-to-the minute news and analysis, it happens to be an effective means to produce numerous clips for use on article pages and in the paper's video section, explains Shawn Bender, Editorial Director for Video at the Wall Street Journal Online. Bender explains the use of Skype Video as [...]

Popular digital programmer Machinima is a big fan of YouTube's new ad format TrueView, calling it a "game changer," in an interview with Beet.TV at the recent OMMA Video conference. "We have seen lots of traction for TrueView," said Sanjay Sharma, Senior VP Strategy & Business Development at Machinima, adding that about one-third of its pre-rolls on YouTube are now of [...]

Tablet and mobile device users are often highly engaged with the content they are consuming on such devices, which can lead to all sorts of opportunities for interactive and call-to-action ads, said Sean Crawford, VP of International Business at video technology provider Adap.tv, in an interview with Beet.TV at the OMMA Video conference. About 77% of tablet users spend about 90 [...]

While it seems logical that video views are generated on the video pages of Web sites, the big opportunity for publishers is to generate video views on text pages via thumbnails of related videos, says Adam Singolda, CEO of Taboola, a video recommendation engine. Taboola's customers, including Bloomberg, CNN, Reuters and the Washington Post, create far more text then video pages. In [...]

Gannett, the nation's largest newspaper group, is making a "significant investment in video" through site redesign, content acquisition, training of staffers on video reporting, by embracing user-generated content and by building a major video production center in Atlanta, says Kate Walters, SVP for Video at Gannett Digital in this interview with Beet.TV. We spoke with her last week at the Beet.TV [...]

NEW YORK/SAN JOSE (via Telepresence) -- "Video is invading all aspects of our lives" and in three years will account for 90 percent of Internet traffic, says David Hsieh, VP for Marketing and Emerging Technologies at Cisco in this interview with Beet.TV. We spoke with him earlier this month via a Telepresence conference hook up with Hsieh in San Jose at [...]

SAN FRANCISCO -- CBS doesn't plan to pursue an 8-day online windowing strategy for its TV shows as Fox has done, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference. 'When the market tell us to do that, we'll consider it, but it doesn't make sense now," he said. [...]

Sears is currently rolling out iPads to use as kiosks, to research products and to help customers find goods, representing one of the latest efforts by retailers to integrate the tablet into a brand's store experience, according to this week's New Media Minute profiling innovative uses of iPads in retail outlets. Other efforts include those by Puma and Burberry, as marketers [...]

SAN FRANCISCO -- For now, CBS's connected device strategy has centered on offering its owned and operated digital brands on alternative viewing devices like Rokus, rather than its TV brands, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference. That means Roku users can find sites from [...]

SAN FRANCISCO -- Given the massive consumer interest in the usage of social media, AOL looks for ways to weave social sharing elements into many of its branded videos, said Karen Cahn, VP for Branded Partnerships for Branded Experiences at AOL in this interview with Beet.TV. That's why AOL advises its brand partners to incorporate the kind of production elements in videos [...]

While video has been published by the New York Times for several years, it is now becoming a primary reporting tool, not just an adjunct to print stories, says Ann Derry, Editorial Director of Video and Television for The New York Times in this interview with Beet.TV We spoke with her yesterday at the Livestream studios in Manhattan where she was [...]

We trying to be "authentic," we are not doing "news acting," says Shawn Bender, Editorial Director of Video for the Wall Street Journal, in this interview with Beet.TV. The Journal has greatly expanded its original video over the past two years with an increasing number of live programming which are anchored and staffed by the paper's edit staff. The paper recently increased [...]

Watch live streaming video from beet_tv at livestream.com                                                                                            Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video THE VALUE OF ENGAGEMENT The Next Phase of Online Video Advertising:  The Value of Engagement  Tuesday, November 15 from 2:30 to 5:00 p.m. ET with Jason Krebs, Chief Media Officer, Tremor VideoDave Marsey, Senior Vice President/Group Media Director, Digitas and a distinguished panel of digital media executives [...]

CBS News has introduced a Chrome App for its "60 Minutes" program, the network announced today. The App has launched with Sunday's exclusive video of Steve Jobs biographer Walter Isaacson.  Earlier today, we spoke with Dan Farber, Editor in Chief of CBSNews.com, about the new App and the evolving distribution of news video beyond a conventional Web page. He describes the Google Chrome [...]

The Coldplay concert now live from Madrid (4:00 p.m. EDT today), is part of a series of major live concert series streamed on Vevo and sponsored by American Express. To understand the value of the unique live programming and the opportunity it provides to American Express, we spoke with Scott Reich who is head of original programming at Vevo. We originally published [...]