While it seems logical that video views are generated on the video pages of Web sites, the big opportunity for publishers is to generate video views on text pages via thumbnails of related videos, says Adam Singolda, CEO of Taboola, a video recommendation engine.

Taboola's customers, including Bloomberg, CNN, Reuters and the Washington Post, create far more text then video pages.

In this discussion, Singolda explains the value of driving video views on text pages and how the company's referral systems works.

This conversation was part of the Beet.TV webcast on video news creation and discovery sponsored by Taboola. You can watch the 90-minute program here.

The webcast was produced and streamed at the Livestream studios on Manhattan.

Andy Plesser