We trying to be "authentic," we are not doing "news acting," says Shawn Bender, Editorial Director of Video for the Wall Street Journal, in this interview with Beet.TV.
The Journal has greatly expanded its original video over the past two years with an increasing number of live programming which are anchored and staffed by the paper's edit staff. The paper recently increased its daily live news programming to three and a half hours.
Bender says that some 40 to 50 Journal staffers are deeply involved with video reporting, primarily with an iPhone, and that number is increasing.
Bender was a panelist in in the Beet.TV video summit about video news creation and discovery. You can find the entire 90-minute program here. The Webcast was streamed at the Livestream studios in Manhattan.