As video publishers seek to gain audience on Facebook, some provide sharable links and others provide full episode, in-line video players. Bloomberg is using a hybrid.

Stacy Kennedy, Senior Producer for Multimedia at Bloomberg, who oversees social for Bloomberg Television, says the big publisher is putting "snack-sized" video clips on a player on Facebook so clips can be immediately consumed while driving interested viewers to the Bloomberg site.

Kennedy was a participant in the Beet.TV online video Webcast about video news creation and discovery, which was streamed from the Livestream studios in Manhattan last Wednesday.

Andy Plesser