As video advertising grows, so have personalized ads. Software provider SundaySky is aiming to capitalize on that push into personalization with its tools for delivering tailored video to specific online users, explains the company's Jim Dicso, president and chief revenue officer at the company, in this interview with Beet.TV.
Dubbed SmartVideo, SundaySky's tools enable retargeted video ads as well as personalized informational videos. Both types of video draw from data to create the video automatically at mass scale and personalize it for the user, based on their most recent online actions and behavior, he explains in this video interview.
For instance, AT&T has used SundaySky's SmartVideo to explain each individual customer's bills to help minimize incoming billing phone calls.