Recent Videos

 

BBC.com Launches Auto Site with Cadillac Sponsoring, Plans Additional Verticals

The BBC.com is making a commitment to new content verticals with the launch of an automobile site and plans for culture and business sites, says Nicholas Ascheim, SVP Consumer Consumer Digital, BBC Worldwide Americas, in this interview with Beet.TV Ascheim says that Cadillac is the launch partner for the auto site which goes live today. Andy Plesser  

 
 

Web Originals to See $250 Million in Production Budgets in 2013, IAWTV Chair

LAS VEGAS - There will be 1000 web original video series launched in 2013 with some $250 million spent for production, a sign of the maturation of the nascent industry says Paul Kontonis, Chairman of the International Academy of Web Television, in this interview with Beet.TV We spoke with him yesterday at the academy's annual awards show during CES. Andy Plesser

 
 

Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin

LAS VEGAS -- Turning the plethora of available data about TV and video into insights for brands will be a critical goal for marketers in 2013, says Scott Sorokin, Global Digital Leader, Mindshare Worldwide, during an interview with Beet.TV at the Consumer Electronics Show. "There is so much more rich information to understand about who's seeing it, sharing it and dialoguing about [...]

 
 

Precision Targeted Video to Lure Marketers in 2013, Mindshare’s Lee Doye

LAS VEGAS --  Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show. That's because digital video is one of the areas marketers are most excited about for the year ahead due to video's ability to deliver branding messages, he tells us. [...]

 
 

SMG’s LiquidThread: Tips for Branded Content Creation at CES

LAS VEGAS -- Know your audience and give them the content and stories they want. That's the advice for brands as they approach next-generation storytelling, says Brent Poer, President of LiquidThread, the content creation division of SMG North America, during an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. Stay rooted in the audience and think of them first, he advises. Aso, [...]

 
 

Brands More Fluent in Next-Generation Storytelling, SMG Exec Says

LAS VEGAS -- Everyone in marketing is going to need to be left-and right-brained as the distinctions between technology experts and creative strategists erode, says Jonathan Hoffman, President of Experience Creation at SMG, during an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. In some ways, technology is far ahead of creativity, and the two need to be more closely aligned [...]

 
 

Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013

LAS VEGAS -- For the best marketing success in 2013, brands need a clear-cut data strategy, says Lisa Donohue, CEO of Starcom USA, during an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. Data is letting marketers much better customize what they deliver to consumers, the money they spend and the value they derive from it, she adds in this video [...]

 
 

CES Report: Brand Opportunity in Pairing Tactile with Digital, says Ted Fellow

LAS VEGAS -- Technologists have a great opportunity to develop a new range of of physical and touch-based interactions for brands to connect with consumers, says James Patten, Interaction Designer and Ted Fellow, during an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. Digital platforms that allow for tactile responses and tangibility can engage consumers in a stronger way, Patten [...]

 
 

Search Firm Veveo Makes Headway in Predictive Search

The next evolution of search will be predictive and it will reach across TV viewing, says Sam Vasisht, Chief Marketing Officer for Veveo, a video search and recommendation technology firm, in an interview with Beet.TV. He shares insight into how he sees search evolving across devices and screens and what that means for consumers watching videos. "Search is moving from the realm [...]

 
 

SMG’s Weinstein on Mobile: It’s Not About the Device; It’s the Behavior

LAS VEGAS -- The growing mobile video and advertising business is vital for brands, but the best way to approach mobile is by looking at consumer behavior, says Lisa Weinstein, President of Global Digital, Data and Analytics at Starcom MediaVest Group, in an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. Swartz chatted with the Starcom executive about the role [...]

 
 

Samsung Leads With Looks, Design in New CES Sets

LAS VEGAS -- Design and definition will be the two most important traits for new TVs unveiled by Samsung at the Consumer Electronics Show. While the TVs will incorporate social networking and personalization, the manufacturer is aiming to capture interest first with the high-res look of the sets, in a back-to-basics focus on the display. That's the early conclusion of [...]

 
 

Samsung Unveils New Lineup of Smart TVs, Hi-Res Sets

LAS VEGAS -- Samsung is betting on high-res, big-screen and smart TVs at this year's Consumer Electronics Show. In this first report from Ashley Swartz at the event, she checked out the tech giant's TV plans in Samsung's early presentations at CES, where the company is showcasing a range of TVs, as previewed by Hyun-suk Kim, EVP Visual Display Business at Samsung [...]

 
 

Video Technology Firm Veveo Aims for Siri-Like TV Solution

Talking to the TV in plain English and having it respond has long been a pursuit of technologists and manufacturers, but so far most voice-processing is clunky and unnatural. Video technology firm Veveo is aiming to change that and is currently testing its conversational voice software with a handful of service providers, says Sam Vasisht, Chief Marketing Officer for Veveo, in [...]

 
 

Starcom’s Amanda Richman on CES and a “Big Year for Digital Video”

LAS VEGAS - Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in this interview with Beet.TV She says that Internet-connected TV's will be widely used  as will "second screen" tablets and other devices.  As technology evolves so will the role of media agencies who will be [...]

 
 

CES Preview: Super HD “4K” TV’s on the Horizon, GroupM’s Irwin Gotlieb

Consumers can expect to find 80-inch TVs for less than $3000 in retail stores in the next few years, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. As larger sets become the norm, so will the 4K resolution, he adds, as he shares his predictions for the future of TV technology in this [...]

 
 

Internet Infrastructure Challenged to Keep Pace with Video Demand, Irwin Gotlieb

The consumer appetite for digital video may bring the Internet to its knees, if the viewership of video streaming continues at its current pace, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. That's because the Internet wasn't designed to handle video delivery as efficiently as standard cable protocol, he tells us as he shares [...]

 
 

AOL’s Rechtman on Sees Vast Video Inventory in the Social Graph

The online advertising business would greatly benefit from technology that curates scoally shared  content and identifies the content that can be monetized with ads. That's the conclusion of Rene Rechtman, CEO of Goviral and Senior VP AOL Advertising Group International during a panel session at the recent Monaco Media Forum covering inventory challenges. "Every time you tweet a friend, or send a picture on Instagram, [...]

 
 

Connected TV Ads Worth the Premium; Shouldn’t be Thrown In As Freebies

Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory and makes it harder for publishers to keep agencies on board as clients, she says in this interview with Beet.TV. Besides, studies have shown that connected TV ads are worth the premium since they generate high recall [...]

 
 

Half of Agency Buyers Allocate Money for Native Ads in 2013, Solve Media Says

Native advertising is slated to grow significantly this year, with nearly 50% of agency buyers saying they'll allocate money to the customized online ad formats, says Ari Jacoby, Co-Founder and CEO of Solve Media, in this interview with Beet.TV. That's the finding of a study Solve Media conducted late last year. We caught up with him for a deep dive [...]

 
 

BuzzFeed Is the “Big Winner” of Media Scene in 2012

BuzzFeed, the brainchild of Huffington Post co-founder of Jonah Peretti, is the big winner in the media landscape of 2012, writes Erika Frey in Fortune magazine. Last month in Monaco, we spoke with Paretti about the growth of the site and its plans for 2013 which includes a good deal of original video and Hollywood coverage.  We have republished that video [...]