The next evolution of search will be predictive and it will reach across TV viewing, says Sam Vasisht, Chief Marketing Officer for Veveo, a video search and recommendation technology firm, in an interview with Beet.TV. He shares insight into how he sees search evolving across devices and screens and what that means for consumers watching videos.
“Search is moving from the realm of PCs where you type in long queries and rely on input mechanisms such as keyboards. In the world of tablets and mobile devices, not only is the real estate limited but people don’t have time to type in long queries,” he explains. Given that consumer shift, search tools need to anticipate what consumers are looking for. “The holy grail is every time you turn on your TV, your smartphone or your tablet, it will know what you’re trying to do before you put anything into it,” he tells us.
Veveo targets pay TV and video companies with large libaries and metadata, as well as mobile devices with its predictive search tools. The company’s predictive search technology generates results within three keystrokes that fit what users are looking for, Vasisht says. Advances in search are increasingly necessary as content libraries become larger.
“Usability was always challenging for TV because of the limited remote control and grid menus, so search becomes more critical,” he says. He adds that video service providers are weaving search throughout their interfaces so that users don’t need to go to a separate search menu or function, which helps increase video consumption, he adds.