While much has been said about a "second screen" powering television viewership, Ensequence is harnessing the power of the TV set, or "first screen," in driving ratings as much as 20 percent for programmers, says CEO Peter Low, in this interview with Beet.TV The company works with cable and satellite providers by providing an interactive button on the screen which allows [...]

Some 80 percent of viewers of VH1 programming use a mobile device (phone,tablet, laptop) while watching, says Dan Sacher, SVP for Digital at VH1 in this interview with Beet.TV These new viewing habits have redefined what had been called "social TV" to  the new reality of television itself, he says.   While not all the 80 percent of those with a second [...]

With Google's new IP-delivered TV service in Kansas City, and the anticipated launch of the Apple TV "dual app" scenario, the home remote control is inexorably moving to a tablet, says Alan Wolk, Global Lead Analyst at Kit Digital, in this interview with Beet.TV Wolk also discusses the evolving use of the the tablet as a "second screen" experience. We are pleased [...]

Dynamo, the New York-based start-up that has served as video-on-demand rental portal for independent documentary, film and Web series producers, has changed its business to become a "white label solution," allowing content creators to license the platform for their own use, explains founder Rob Millis, in this interview with Beet.TV In addition to providing the player and related e-commerce support, the [...]

The widespread adoption of Internet-connected televisions, which Forrester says is now in 4 of 10 American households,  is making the long anticipated "convergence" of the Internet and television a reality, says Larry Samuels, Senior Partner and Director of Advanced TV at GroupM, the global media unit of WPP. In this interview, he outlines the emerging opportunities for advertisers around commerce, games [...]

In order to more effectively target video adverting for brands, the global video advertising services company Videology has organized some 80 percent of the behavioral data of the video markets it serves, says Scott Ferber, founder and CEO in this video. Ferber says that the company has re-aggregated data from 30 data providers.  He says that none of the data is [...]

About 20% of Tremor Video advertisers are now buying ads on a cost-per-engagement basis, up from virtually none a little more than a year ago, says Lauren Wiener, President, Global Sales and Marketing at the digital video ad technology company during an interview with Beet.TV. In mobile, even more marketers are opting for cost-per-engagement pricing so they only pay when a user [...]

As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences. That's what 24/7 Media is aiming to do, Nicolle Pangis, President of Real Media Group, a division of 24/7 Media, WPP's marketing technology company, tells Beet.TV in an interview. 24/7 Media's purchase of digital video services company Panache a year ago [...]

TubeMogul, the Emeryville, California based video advertising services has raised $20 million in a series C round, the company announced today. In September, we spoke with TubeMogul CEO Brett Wilson about the growth of programmatic buying around online video - and how his company is working with advertising agencies who want to manage transactions on their own trading desks. We have republished [...]

Interactive features in digital video ads should grow tremendously in the next year, based on the expontential rise in ad campaigns using them over the last several months, says Zvika Netter, CEO and co-founder of Innovid, a digital video and ad serving technology company, during an interview with Beet.TV. "Interactive is becoming the new normal," he says in this video interview. Innovid [...]

Nearly two-thirds of mobile video viewing is occurring in the home, often concurrently with another screen, according to a just-released study from the Interactive Advertising Bureau. These findings underscore both the vital role that mobile phones play in the lives of consumers as well as the multiplatform marketing opportunities across devices, says Anna Bager, Vice President and General Manager for the [...]

With an estimated half of television viewing now happening among U.S. television viewers, there will be an emerging opportunity for cable programmers to deliver content outside the convential cable/satellite system, says analyst Ashley Swartz in her commentary for Beet.TV  

Don't bet on higher video CPMs in 2013. Even as demand rises for Web video, prices for video ads aren't likely to increase, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. We spoke to the media thought leader about video consumption and how the supply-demand equation impacts digital video. "If the demand can't [...]

NDN, a syndicator of video news clips on the Web, has been ranked by comScore as the second biggest U.S. Web video source, by unique viewers, after Google/YouTube, comScore reports in its November video rankings. How has this site topped giants including Facebook, AOL, Vevo and Viacom?  Here is the response from Kevin Gentzel, Chief Revenue Officer, in an email statement [...]

Connected TVs are on track to reach nearly one-fifth of U.S. homes in 2013, according to a just-released study from digital video technology provider YuMe and researcher Frank N. Magid. The study found that as consumers replace their current sets, the number of households with smart TVs will grow from 11 percent now to nearly 20% in 2013. We caught [...]

Programmatic buying will yield higher CPMs and more brand advertisers in 2013. Those are among the predictions shared by Christina Beaumier, VP Global Client Development at Xaxis, Group M's audience buying unit, in an interview with Beet.TV.  "We'll see more inventory, and pricing for the right adience will go up. The beauty of big data is it rewards stuff that [...]

The ambitious interactive television initiative launched last month by American Express is demonstrating the value the Smart TV in driving "t-commerce," or television commerce, says Larry Samuels, Senior Partner & Director, Advanced TV at GroupM, the media unit of WPP. On behalf client American Express, GroupM created a Smart TV app for Samsung and LG devices.  He explains how Smart [...]

Television has evolved from a live form of entertainment to one with live, time-shifting, on demand and streaming options. San Francisco-based Dijit has created a digital TV guide app called NextGuide to help viewers keep up with television content discovery across live TV, streaming and more. We spoke with Jeremy Toeman, CEO of Digit, at the TV of Tomorrow conference [...]

RAMP Presents A Beet.TV Leadership Summit Hosted by NBC News Digital Big Data to Transform TV and Digital Video Tuesday, February 12, 2:00 - 5:00 p.m. The NBC Cafe at 30 Rockefeller Center Keynote Speaker: Vivian Schiller, Chief Digital Officer, NBC News Speakers Tom Wilde, CEO RAMP Joanna O'Connell, Principal Analyst, Forrester Research Andrew Feigenson, SVP Ad Platforms and Networks, The Nielsen Company Eugene Becker, Vice President, Analytics for [...]

The addressable TV business has made strides in recent months with investments led by Starcom and DirecTV, as well as set-top box buys from the Obama campaign, and that will likely usher more spending in targeted TV in the year ahead, says Dave Morgan, CEO and Founder of Simulmedia, an audience ad network and TV targeting technology firm, during an interview [...]