CANNES — More and more producers and broadcasters are adopting second screen strategies, but Chantal Rickards, Head of Programming & Branded Content at MEC, believes that these producers and broadcasters should be putting even more resources into the second screen—5 percent, to be exact.  We spoke with Rickards at the MIPTV Conference in Cannes to find out more. Richards explains, "Research [...]

CANNES — "Digital platforms provide us a real opportunity to engage with our users," says Christopher Barry, Managing Director of Strategy & Digital at A&E.  At the MIPTV Conference in Cannes, we had the opportunity to speak with Barry about A&E’s social and digital strategy, and the correlation between social buzz and tune-in. A&E has a presence in 150 countries across [...]

The real-time bidding segment of online video is on track to hit $686 million in ad spend this year, but the business still faces a number of challenges on its route to growth, according to a new report released today from Forrester.  At the Beet.TV retreat earlier this year, Ashley Swartz, the founder and CEO of the New York-based consultancy Furious [...]

Programmatic buying and real-time bidding will account for about 25% of all online video ad spend in 2014, according to a new report released by Forrester and commissioned by SpotXchange, a global ad marketplace. Real-time bidding more then doubled from 2011 to 2012, representing the fastest growing segment of the online video business, Forrester says. The sector is slated to grow [...]

CANNES --  While far lower that the $100 million spent by YouTube last year on content channel creators, Blip is going to fund several shows and will announce specifics at the upcoming Digital New Fronts in New York later this month, says Kelly Day, CEO of New York-based Blip in this wide-ranging interview with Beet.TV about content creation, branded ad [...]

VEVO's new 24-hour digital linear music video channel, that launched last month at SXSW, plans to expand its distribution via satellite and cable --v and will move into global markets with region and language-specific programming , says Rio D. Caraeff, CEO and President of the giant music video site in this interview with Beet.TV In interview, Caraeff speaks about the [...]

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership. In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett Company, Inc. about usage trends and [...]

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web to be time-coded and captioned, and then subtitled into [...]

"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about which areas of the online video arena she thinks [...]

Dailymotion is now the world’s second largest video site.  Reaching over 200 million people per month, the company has reach in countries all over the world.  At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the company has turned to the [...]

AUSTIN - Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It's best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of "Black Nerd Comedy" a successful YouTube partner channel. Hate comments on YouTube aren't limited to people of [...]

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn't forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and analysis are absolutely vital in the unchartered territory of big data, branded content and multi-screens, but tapping [...]

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. "Of every 100 companies that come to see me, 85 won't make money for themselves or their [...]

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the "biggest push" around media buying at WPP's giant media agency GroupM, says Christina Beaumier, VP at GroupM's Xaxis unit, in this interview with Beet.TV Beaumier explains how data around consumer behavior is driving effective media buying in real-time - and how this is becoming an essential element [...]

The Washington Post, an early innovator in Web video, which won awards but was "not necessarily Web friendly," is developing video programming that both works in the context of articles and "stands on its own" outside the article page, says Washington Post Chief Digital Officer Vijay Ravindran in this interview with Beet.TV We spoke with him in February at the Beet.TV [...]

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of video clips which are widely published on HuffPost article [...]

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. Beet.TV will be covering the event.   We are a media sponsor [...]

AUSTIN -- The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital video organized and hosted by Videology. "There are 30 billion monthly impressions for content, and [...]

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. "There are companies with just one to two guys working on social and I think the most common mistake is not scaling social throughout a company."That means making [...]

AUSTIN -- Even though scale is vital for the video business, some of the more exciting developments to watch in this sector involve consumer interaction with different devices, says Phil Rzepka, VP, Group Director of Digital at Carat. He served as a panelist at SXSW at a private session about digital video organized and hosted by Videology. "I am more excited [...]