As TV Everywhere grows in usage, both client and server side ad technology can play their roles in driving monetization, says Jeremy Helfand, VP Adobe Primetime during an interview with Beet.TV. Adobe has recently added server side ad solution tools. Adobe's Primetime platform has "baked in" both ad decisioning and ad serving into its TV Everywhere tools. "You want a client side solution [...]

Soon to announce it's "significantly beyond" the five million US sales it announced this April, internet video device outfit Roku is more than a box maker - it's also trying to help its channel partners serve up sophisticated ads to those users. "Advertising-supported apps are our fastest-growing segment on the platform," business development VP Scott Rosenberg tells Beet.TV. "Every ad trading desk [...]

"Big Data" is a topic that has been hot on the lips of many technologists through 2013. But what is it, and what does it mean for online video? Adobe principal business development manager Kevin Towes says analytics tools can be worked on data to better serve both ads and more content itself. "You could say, 'I want to target people who [...]

Wywy, a German startup that helps advertisers serve ads to mobile devices in sync with TV commercials, plans to launch in the US and elsewhere, having raised a $7 million second investment round. The outfit ingests ad videos from advertisers and uses decade-old automated content recognition in mobile apps to identify when a viewer is watching a particular ad on TV. "The challenge [...]

One of the biggest changes in the digital video industry is coming thanks to the arrival of ye olde traditional TV advertising practices, says one industry exec. "The biggest lever I've seen in pushing this forward is this concept of TV data coming online, which really didn't exist a year and half ago," says Mark McKee, global marketing and strategy SVP [...]

Television may be "old media" to some digital folks. But traditional data and practices from TV advertising are making rapid incursions to influencing the online video world. "in 2013, we saw the first step in that evolution," says Evan Hanlon, audience and strategy manager of Group M's Xaxis data unit. "One of the key pieces we were able to figure out with [...]

Philips spin-out Civolution may be best known for the  video watermarking technology it inherited in its acquisition of Teletrax. But the Dutch outfit also brings other offerings to the table. Civolution technology also provides clients with real-time metadata describing on-air TV content. When this is used to target advertising in social networks, the results can be positive. Group M ad unit [...]

They may be considered different media, but internet and TV advertising are getting joined at the hip. Case in point is how knowledge of TV viewing habits is increasingly informing the online component of multi-channel ad campaigns. Kantar Media chief commercial officer Bud Breheney tells Beet.TV Kantar's data about Americans' TV tuning behavior is being used by WPP stablemate Xaxis to plan [...]

Google reckons the US video advertising market could hit $10 billion in the next couple of years - and says it has a full suite of services ready to help marketers capitalize on the opportunity. Media platforms sales head Jay VanDerzee tells Beet.TV Google has been playing in programmatic and real-time bidding for several years now. "Over the last two years, we've [...]

Dov Moran once founded a business sold to SanDisk for $1.6 billion. Now he is heading up Comigo, another Israeli company making mobile software for interacting with TV platforms. "I believe we are just at the beginning of totally new TV," Moran tells Beet.TV. "It's going to be very different - many sources, a lot of video will come from your [...]

Internet video today is a "pull" paradigm. But imagine an online video environment that merges effortlessly with the rolling model established by linear TV. That's what Brightcove media and broadcast CTO Albert Lai imagines. Berating the "thick walls" between simulcast broadcast and pre-recorded on-demand, Lai tells Beet.TV: "The walls of those content types will disappear. You should be able to present [...]

Typically, publishers want to gain "premium" prices for their advertising spaces, selling unsold spots as "remnant" space. But Project Rubicon business operations SVP Anthony Katsur says they often don't know which should be which. "Publishers need to better understand the inventory that should be allocated to premium and higher CPMs versus what should they monetize through secondary channels," says Katsur. "Publishers are still experiencing [...]

Video technology firm Beachfront Media rolled out a new version of its platform with a social layer built in to encourage more interaction and easier monetization of video, says Frank Sinton, CEO and Founder of Beachfront Media in an interview with Beet.TV at the recent VideoNuze event in New York. Designed as a mobile-first social video platform, the technology aims to connect consumers with [...]

Newsy, a  creator of short video segments, pulled from various news sources, which are then voiced, produced and syndicated across the Web, has been purchased by E.W.Scripps for $35 million, the companies announced.    In March of 2011, we interviewed founder and CEO Jim Spencer who explained the platform.  We have republished that interview today.

Simulmedia, a New York based, video advertising technology platform, has raised $25 million in a D venture round, the company announced today.  In June at Cannes Lions, we interviewed founder and CEO Dave Morgan about the company.  We have republished that interview here.  For more on today's news, please read this article by Peter Kafka in AllThingsD.    

LONDON -- Video distribution outfit Rightster is targeting growth through acquisition and platform investment using some of the money it earned by becoming the first YouTube multi-channel network (MCN) to go public last month. The UK-based company raised £20.4 million ($36.7 million) by floating on London's AIM market and has already started pumping that market with positive growth developments. Last week, [...]

LONDON -- 2014 looks like being an even bigger year in video for Group M's Xaxis data targeting unit. Group M parent WPP last week announced it would merge stablemate 24/7 Media's collection of publisher-side technologies in to Xaxis to cater to an ad market seeing publishers and advertisers dealing with each other, cutting out agencies (via AdAge). Xaxis' EMEA MD Caspar [...]

Digital viewing of videos on digital devices by cable and satellite subscribers, known in industry parlance as TV Everywhere, is growing at a rapid clip this year, says Marty Roberts, Senior VP of Sales & Marketing at thePlatform in an interview with Beet.TV at the recent VideoNuze event in New York. thePlatform is serving about 150 to 160 million video views from TV [...]

LONDON -- The rise of super-targeted "programmatic" online ad buying may be cast as the rise of "Maths Men" over "Mad Men" - but one ad exec says marketers should refocus on using the new wealth of numbers to tell traditional creative stories. "The language we've created for our industry is very difficult for most brands to comprehend ... (and) assumes a [...]

LONDON -- For all the talk about the collection of online ad buying processes come to be known as "programmatic", two ad execs suggest the real definition of the method depends on pricing architecture, not technical approach. Videology global accounts SVP Jana Eisensten tells Beet.TV bidded, as opposed to fixed-price, sales embody a greater variant of programmatic: "There's an opportunity to [...]