The Los Angeles-based Rubicon Group, a technology platform for buyers and sellers of digital media, has filed to go public in a $100  in an offering  lead by by Goldman Sachs and RBC Capital Markets.

Back in 2010, we interviewed CEO Frank Addante (now 37) about the company. We have republished that video today.

Here is a more recent video we produced in London in November with Oliver Whitten who gives an overview on recent company wins including News Corp, Turner and Viacom.