FORT LAUDERDALE -- Since launching in 2011, video aggregator VideoElephant of Dublin has built some traction in the UK and Israel; now it wants to beef up its US operations. "Later this year, we’ll be opening an office in New York," head of business development and partnerships Brian Cullinane tells Beet.TV in this video interview. Marketers increasingly want to tell their story using [...]

FORT LAUDERDALE -- NFL's annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget - what if the TV broadcast could trigger a downstream bump in advertising buzz online? That's the technology which data and watermarking vendor Civolution is deploying for Sunday's game between Seattle Seahawks and New England Patriots. "When [...]

FORT LAUDERDALE -- Advertisers like to talk about their search for "premium" ad inventory - the kind of places that only quality brands like to be seen. But is inventory really "premium" if hardly anyone sees it? "What defines premium is in the eye of the beholder," says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based company whose technology mines the content [...]

FOR LAUDERDALE -  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living rooms with 20% consumption on both the desktop and mobile/tablet. While viewership [...]

FORT LAUDERDALE -  Cancer has touched so many of us -- and sometimes it hits very close to home.  Such is the case for SMG's EVP Tracey Scheppach whose son Ryan, 9, is battling leukemia.  His official diagnosis is High Risk Pre-B ALL (Acute Lymphoblastic Leukemia).   Tracey has taken to doing triathlons to raise awareness and to help fund a cure [...]

FORT LAUDERDALE -- It's going to be gigantic when all the technology is in place - but why let the future get in the way of disrupting the present? "At end of 2015, we’ll be lucky if 3% of the total video universe is transacted programmatically," ad tech firm Videology Group's north America MD Tim Castree tells Beet.TV in this video interview. "There [...]

FORT LAUDERDALE -- If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach - but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like his own Cross-platform Campaign Ratings (XCR) are helping advertisers uncover this [...]

FORT LAUDERDALE -- So you're an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for - today, that may be like cutting off your nose to spite your face. "They believe they should have always been paying for the viewable impression," Jane Hong, Google DoubleClick's head of industry for CPG [...]

FORT LAUDERDALE - Programmatic buying is a more automated process, but that doesn't mean it's less expensive, says Shenan Reed, President of Digital North America at MEC, at the Beet.TV executive retreat this past weekend. However, that is a popular misconception among some brands. "We spend a lot of time demystifying programmatic – that it should be cheaper, more scalable. Programmatic [...]

FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering in data can provide new metrics on actual ad effectiveness. "Marketers want to know how a campaign [...]

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the "Media Revolutionaries," the series is being co-produced with WPP's Xaxis unit. David J. Moore, President of WPP Digital and Chairman of Xaxis, is serving as Executive Producer [...]

FORT LAUDERDALE -- After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for "viewability". Now some brands are finding a link between increased viewability and improved sales, says comScore executive chairman emeritus Gian Fulgoni. In this video interview with Beet.TV, he cites a Kellogg's campaign, [...]

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the "viewing moment." By collecting attributes about the content itself, Veenome helps advertisers take advantage of that [...]

FORT LAUDERDALE - One of AOL's goals these days is to help guide ad partners through the complexity of today's digital marketplace, says Marta Martinez, Global Head of Video Sales, AOL Inc., at the Beet.TV executive retreat this past weekend. "A lot of my role is education and working with advertisers on the best marketing tactics above the line and below the [...]

FORT LAUDERDALE -  Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate TV and digital media inventory in a single dashboard for buyers, and that will serve as the [...]

FORT LAUDERDALE -- While so-called "programmatic" techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is slower to reach the same penetration in video and TV. But the prospect is set for wider adoption after a year in which many ad tech platforms "postured" about their capabilities, according to Adap.tv programmatic SVP Dan Ackerman. Adap.tv [...]

FORT LAUDERDALE -- So-called "programmatic" ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing ad buyers and sellers to do business in real-time marketplaces - but that doesn't mean they have to stay there. In this video interview, enterprise video ad software tech firm Videology's North America Development SVP Brent Gaskamp tells Beet.TV [...]

FORT LAUDERDALE -  NBCUniversal is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Advertising at NBC Universal, at the Beet.TV executive retreat this past weekend. Earlier this month, NBC Universal launched an audience targeting platform for television the harnesses both first-party and third-party data. The platform is a big [...]

FOR LAUDERDALE - Time Inc has made an "unequivocal commitment to video," says J.R. McCabe, SVP for Video, in this interview with Beet.TV To that end, the company is readying multiple studios on "thousands of feet" of soundstage in lower Manhattan.  Time will move into the new studios later this year. In the interview, he speaks about the large output of editorial [...]

FORT LAUDERDALE - The massive changes in the way that date is powering advertising is transformative, akin to a sort of "industrial revolution," says Ashley J. Swartz, industry analyst and founder of Furious Corp, in this keynote presentation at the Beet.TV executive retreat this past weekend. Please find more videos from the event here.