FORT LAUDERDALE — Since launching in 2011, video aggregator VideoElephant of Dublin has built some traction in the UK and Israel; now it wants to beef up its US operations.

“Later this year, we’ll be opening an office in New York,” head of business development and partnerships Brian Cullinane tells Beet.TV in this video interview.

Marketers increasingly want to tell their story using editorially-produced content. VideoElephant’s library curates 120,000 clips and 15,000 hours of long-form video for such purposes.

“We’re giving access to a library of brand-safe premium professionally-produced content,” Cullinane says. “You can get access to 150-plus content producers in a single place.

“You tell us this is the kind of content you’re looking for, we can produce feeds of content, aggregated from multiple publishers, and refresh that continue on a daily, weekly or monthly basis.”

He was interviewed at Beet.TV’s annual executive retreat.

The Beet Retreat ’15 was sponsored by AOL and Videology. Please find additional videos from the event here.