FOR LAUDERDALE – Hulu, the popular entertainment video portal, is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV
He says that some 60% of viewers are now consuming content in their living rooms with 20% consumption on both the desktop and mobile/tablet.
While viewership is increasing on “connected” devices, third party measurement is still a work in progress. To establish measurement standards, Hulu is working with both comScore and Nielsen.
Naylor has been tapped recently by the IAB to lead its video committee.
He was interviewed at Beet.TV’s executive retreat in Fort Lauderdale.