LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.”

By collecting attributes about the content itself, Veenome helps advertisers take advantage of that data and use it for contextual targeting, auditing for exchanges, and other uses.

This is “across the board content indexing for the video advertising industry,” Lenane says.

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