CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed of promising too much. “Everything comes home to roost eventually,” says Gotlieb in an interview with BeetTV at Cannes this week. “Those who over-promise massively and fail to deliver have seen their clients suffer market share [...]

CANNES -- It's a mad, mad, mad, mad world if you're an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips - on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja of Luma Partners is releasing a report, "Back To Mad Men", [...]

CANNES -- These days in ad land, it seems like the only topic in town is data. The transformative potential of data-driven tools has spawned a plethora of advertising technology platforms, allowing buyers to sellers to better mediate the trading and targeting of messages. For an industry that has always prided itself on creative messaging, this is something of a change. [...]

CANNES -- Over the last year, Beet.TV has been reporting on BBC Worldwide's growing branded content initiative. Now the organization is formalising its offering in a new unit. Announced at Cannes Lions, BBC StoryWorks is the name of the content marketing that will have offices in Singapore, Sydney, New York and London and will be headed by Richard Pattinson, a former BBC News [...]

CANNES --  As media agencies have to work harder for clients in today's digital world, they are finding a big benefit they bring lies in analyzing audiences, says Doug Ray, U.S. CEO & Global President at Carat, in this interview with Beet.TV. Audience buying, of course, is all the rage. Likewise, the ability to understand audiences may separate the wheat from the chaff amongst [...]

CANNES --  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. "Many CPG advertisers are all looking at an increase in the digital mix and global media mix and are checking and validating the TV dollars to see if they're still working as well as they used to be [...]

CANNES -- Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors. "Right now, we do a really job at automating the buying a desktop pre-roll buy or a mobile video buy or a [...]

CANNES -- Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable "a fast and efficient way to block cookies, images, resources, pop-ups, and other content". That has [...]

CANNES -- US retailers' spend through "programmatic" ad-trading platforms will bust through 20% of their total digital ad dollars this year, according to eMarketer. But we should look on that as just the start, according to one leading marketer. "Why are we focusing it on such a small percentage of overall available inventory?," B. Bonin Bough, SVP, Chief Media and eCommerce Officer at Mondelēz International, tells Beet.TV in [...]

CANNES - An unprecedented amount of media agency assignments are in review.   Morgan Stanley has put that amount at $25 and considers the situation material to the stock price of big advertising marketing companies  Michael Kassan, CEO of powerhouse media consultancy MediaLink, is helping many big brands in their agency reviews.   He likens the current situation to a [...]

CANNES - WPP is "placing its bets" with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes.  It is called Truffle Pig. We [...]

When Amazon founder Jeff Bezos bought The Washington Post in 2013, many wondered what influence the technology executive would have on the historic newspaper. One answer is now evident - data. The lid was recently lifted on Clavis, a software project at the Post in which algorithms analyze, understand and categorize the content of news articles. That can make it easier for the [...]

Facebook is now serving "billions" of native ads on mobile apps and websites other than its own, according to the company's ad tech head. The Facebook Audience Network was launched in beta in 2014, allowing publishers to put native ads in their apps and services, just like those on Facebook's own. "We've actually figured out a thing or two on how to [...]

CANNES - Technology is allowing advertisers to target specific audiences and even individuals, rather than demographic groups.   With this targeting is coming new ways for attribution modeling determine the impact of media, explains Brian Terkelsen, President of MediaVest, in this interview with Beet.TV We spoke with him about attribution models, addressable TV and the evolving role of the media agency. This [...]

CANNES - From a backstage conversation at last year's Cannes Lions with Facebook COO Sheryl Sandberg, the Festival for the first time will recognize the impact of gender inequality on creativity, explains Philip Thomas, CEO  of the Cannes Lions Festival, in this interview with Beet.TV  The award is called the Glass Lion. We spoke with him about the broad international scope of the [...]

Though people often say “it’s not personal, it’s business,” it was always personal for Shelly Lazarus when Ogilvy & Mather lost an account. “What I learned was you had to have the resilience to bounce back and to say we are really good at what we do, we add value, we make a difference, and then go on the next day [...]

CHICAGO -- Roughly 45% of display ads in the U.S. are now bought programmatically, and that’s much too big for programmatic buying to be considered a specialization anymore. For that reason, VivaKi’s AOD trading desk has been moving programmatic specialists over to client teams at Publicis Groupe’s media agencies. “It makes sense that we would have that programmatic buying capability within our [...]

Does the future of advertising lay in curing the common cold? That may be so for Johnson & Johnson and its agency, J. Walter Thompson. Together, the pair have just bowed HealthyDay, an iOS app that shows US users local colds, flus and allergy symptoms as though they were checking the weather.  The project was implemented sister agency Mirum. For JWT NY executive creative [...]

The marketing industry may be going crazy for consumer data, but data is nothing without insight. Marketing company Y&R's global CEO David Sable says the "digi-babble" and "BS" about data is missing something. "Data's not new," Sable tells Beet.TV in this video interview. "Thirty years ago, we all grew up using data. Today, we have way more sales data available. The problem is, it [...]

CHICAGO -- As subscription-based streaming platforms like Netflix and HBO Go gain a larger and larger share of people’s TV-viewing time, brands are losing valuable opportunities to get in front of consumers. But developing their own content -- which is sometimes viewed as a way around the problem -- and making it good enough to resonate with people has proven [...]