CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. It is called Truffle Pig.

We spoke with him yesterday in Cannes, on the rooftop penthouse of the Martinez hotel.

More on the Truffle Pig announcement reported here.

In an interview with Sir Martin, he also talks about the changing role of the media agency and some of the controversies buffeting the the industry.

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