Innovid, a video adtech company that allows marketers the ability to serve and measure interactive advertising across screens, has raised $27.5 million in new funding, the company says. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Vintage Investment Partners, Cisco Ventures and T-Venture, participated in the round as well as Silicon [...]

FORT LAUDERDALE -- The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform campaigns. But don't risk losing the expertise that comes with old-world data, says an advertising veteran. "In the past, you used Nielsen data for TV, print data for print, econometric data to look for correlations in regression analytics… everybody spoke different [...]

LONDON -- Back in October, US satellite TV company DISH unveiled a test allowing advertisers to buy impression-by-impression ads on linear TV through a programmatic marketplace. Powered by IPON WEB and plugged in to programmatic marketplace vendors DataXu, RocketFuel and TubeMogul, the system was billed as an industry first. When programmatic and auction-based ad technology first took hold in the online display world, it was met with [...]

Data has been a tool for marketers for a long time, but the emergence and access for behavioral data coupled with data is driving innovation.  It is the "co-dependance" of the two that is becoming incredibly powerful, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV This new synergy will be evident as as wearables become [...]

LONDON -- So far, "programmatic" systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone's talking about its value to TV advertising. But what about radio, music and podcasts? Havas is working with an audio exchange and other partners to deliver programmatic audio advertising in France and the Netherlands. "Audio is an inventory source," Havas Media Group [...]

Using a metaphor of the discovery of the the so-called "God particle" by physicists at the Hadron Collider in Switzerland, GroupM's chief global digital officer Rob Norman tells Beet.TV  that Google and Facebook have arrived at a place he calls the "God particle of marketing" which is perfect attribution. He explains the power of Google and Facebook via the tech giants' component [...]

LONDON -- The software which powers decisions that fuel video and TV ad spending and targeting is getting more and more sophisticated. But what if it could actually predict the future? That's what Edinburgh-based TVSquared is pushing toward. One of the company's two main software pieces is ADvantage, a platform providing offering insight in to how each TV impression drives revenue through [...]

FORT LAUDERDALE -- It may seem confusing to viewers in other parts of the world, but TV Everywhere is America's system for ensuring cable TV subscribers can access their bundles on internet devices. Problem is, not too many consumers know that. Adobe, whose Primetime powers the authentication back-end that enables TV Everywhere, recognizes the problem. That's why Adobe Primetime business development director Jim Bennette says [...]

REDWOOD CITY, CA -- 2015 was the year in which YuMe, one of the many vendors bringing technology to bear on video advertising efficiency, launched a demand-side platform (DSP), software for helping advertisers and agencies plan automated, programmatic video ad buying. So what exactly does the so-called YuMe For Advertisers (YFA) do? Product SVP Venkat Krishnan says the tool plugs in to what [...]

Hulu nabbed its first Golden Globe nomination this month, in yet another sign of both growth and burgeoning acceptance of the online service as a programmer. "We have been taking some big swings at original content," says Peter Naylor, Senior VP Ad Sales at Hulu, in this interview with Beet.TV. Hulu joins HBO, Netflix, and Amazon among contenders in the comedy category, [...]

FORT LAUDERDALE -- In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The tool "will ultimately be self-service", the company's TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion. "If you start with a TV plan, we're trying [...]

It's s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been "direct" media sales, meaning transactions that have come outside of the WPP [...]

LONDON - Broadcasters are in a "strong position" to capitalize on the fragmentation of video distribution and delivery and have largely "woken up" to the emerging news opportunities, say Jon Block, a seven year veteran of Britain's ITV network, who joined Videology earlier this year. We interviewed him about the transformation of the video landscape for advertisers and broadcasters. This interview was conducted [...]

FORT LAUDERDALE -- Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem - but that's set to change, according to US TV channel operator A+E Networks' digital analytics VP Lee Boykoff. "There was a mature measurement system in place for TV. As we moved into mobile and connected device and set top [...]

LONDON -- Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now the market looks like picking up. "OTT has been a little behind in Europe than it has in the U.S., primarily because the activation of consumers has been a little slower," according to multi-screen video advertising technology company [...]

Publishers take note: consumers are in control and annoying advertising will drive them away warns Adam Shlachter,  Chief Investment Officer at Digitas LBi, in this interview with Beet.TV.  He cautions publishers not to "stuff and ad into every pixel" on a screen. We spoke with him about the changes underway in digital media.  This interview is part of our series "The [...]

FORT LAUDERDALE -  The state of automated media transactions and audience targeting with deep  data is growing quickly, but it should not be called "programmatic" explains  Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn't a media platform, it isn't a thing and the perception of the word is actually limiting the growth of the automated media movement. Whatever the name, it's [...]

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented - and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP's Xaxis data and programmatic unit. We spoke with him about the year ahead and [...]

LONDON -- European satellite operator, channel owner and telco Sky is celebrating two years of growth in its pioneering addressable TV advertising platform, AdSmart. Deputy MD Jamie West tells Beet.TV the service, which allows advertisers to target individual household set-top boxes using more than 532 attributes held by Sky about its customers, has clocked up 700 advertisers, 4,000 campaigns and billions of impressions. "More than [...]

FORT LAUDERDALE -- New York cable TV company Cablevision's Total Audience has been making waves for allowing ad deals to benefit from super precision. But getting there hasn't been a walk in the park. "Once the sales reps see incremental sales revenue … they become converts. But bringing the horse to water required a lot of time and effort," COO Kristin Dolan concedes. The proof is [...]