FORT LAUDERDALE – The state of automated media transactions and audience targeting with deep data is growing quickly, but it should not be called “programmatic” explains Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink..
Programmatic isn’t a media platform, it isn’t a thing and the perception of the word is actually limiting the growth of the automated media movement.
Whatever the name, it’s the decision of the marketers who are driving these developments notes Spiegel who was a founder of Omnicom’s Accuen trading desk back in 2007.
This video was produced in last month at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen. You can find more videos from the retreat right here.