LAS VEGAS -- Fresh from acquiring digital advertising workflow software vendor Operative, ad-tech firm SintecMedia is pinning its colours to a three-pronged offering, as it vies to help TV networks move forward in to the new era of ad sales. The deal took place in November at a reported $200mn value, combining a technology approach that encompassed both TV and digital media [...]

VICE Media is spreading its creative wings in both the types of programming it offers and the ways in which brands can engage with its viewers. On the content side, “We speak with a voice that just connects with young people,” says Chief Commercial & Creative Officer Tom Punch. “People like to spend more time with our content online and [...]

Over-the-top viewing of CNN “is blowing up in terms of consumption,” while video on demand is providing a big boost to Turner’s entertainment business. The latter provides a venue for commercial viewing via dynamic ad insertion beyond the C7 ratings window, according to Nick Johnson, SVP of Digital Media Strategy at Turner. As consumers migrate to OTT channels, “We’re finding that [...]

LAS VEGAS -- Addressable TV advertising is reaching scale across the country. Now it just needs to get a larger slice of air-time. That's the view according to Steve Murtos, an ad agency executive who co-founded a digital video activation practice to help advertisers take advantage. "We’re counting upwards of 60n households in the marketplace, which puts us at more than 50% [...]

Marketers all around the globe face three basic, common challenges, according to longtime advertising executive Rishad Tobaccowala. They are reigniting growth, engaging with consumers and finding the right organizational structure that can facilitate the first two. “For most countries, the number one thing that clients are looking for is how do they grow again. So there’s a growth issue,” Tobaccowala says [...]

While the term “premium digital video” has become quite commonplace at the Digital Content NewFronts, when the event debuted 10 years ago was on few peoples' radar screen. Now premium video can be considered a table stake for content creators who hope to get marketers’ attention. One of the most interesting things that Jill Kelly, CMO at marketing and technology agency Digitas, [...]

It has taken a while, but methods of targeting TV ads at the household level have now hit a critical mass in the United States, according to an exec from a brand new company hoping to help ad agencies take advantage. "Right now the scale for addressable television - either linear or VOD - is  57mn," says one2one Media chief operating officer Jamie [...]

What do cave men and astronauts have in common? More than either one could ever imagine, if you’re DigitasLBi, which decided to help the advertising industry broaden its view of digital media a decade ago by birthing the Digital Content NewFronts. The theme of last year’s NewFronts was ad skipping, recalls Scott Donaton, Chief Content Officer at Digitas. “We were literally [...]

Creating a daily digital habit beyond just checking one’s smartphone every few seconds isn’t easy, given the deluge of content at one’s fingertips. But Hearst says its Cosmopolitan brand done just that about two years after being a launch partner for Snapchat Discover. Lee Sosin, SVP, Hearst Digital Media, calls it “a perfect marriage of a platform and a brand that [...]

The Digital Content NewFronts has moved from conference to marketplace, with more emphasis on selling amid record attendance. Major themes emerging this year thus far range from OTT to mobile video, brand safety to Gen Z and how content gets distributed to audiences. According to Anna Bager, “lots of deals” have taken place since the NewFronts kickoff on May 1. “The [...]

Given a multitude of digital content, some authentic some less so, POPSUGAR has hitched the credibility of its enterprise to emotion. “We believe that consumers can tell the difference between a Facebook growth-hacking, click-baity type of experience from of what is in POPSUGAR premium emotional storytelling,” says Global Chief Revenue Officer Geoff Schiller. While emotional storytelling is not in short supply [...]

If there’s ever a time to build strong program brands that people trust, it would be before technology makes the concept of traditional television channels irrelevant. Keith Richman is already thinking ahead to a time when “the notion of channels” will go away. The prognostications of the President of Defy Media will come as no surprise to the company’s target audiences, [...]

If any TV networks still wonder where some of their younger viewers have migrated, they needn’t look farther than Condé Nast. The publisher provided a fresh reminder of this reality during the Digital Content NewFronts by announcing 65 series renewals plus more than 40 new series. Best known for 22 brands ranging from Bon Appétit to Wired, Condé Nast’s prodigious programming [...]

With so many consumers engaging with content from big living room screens to mobile devices, it’s hard to visualize how to target them individually much less in a coordinated fashion. This is why AT&T AdWorks has just unveiled its new AT&T AdWorks Lab in Manhattan’s Rockefeller Center. The new AT&T AdWorks Lab is designed to show advertisers, agencies and other media [...]

Conagra Brands is looking to partner on more content integrations this year. It’s one of the reasons why Media Manager Erica Hughes is at the Digital Content NewFronts and why the food giant has attended for the last four years. “We come here because we like to learn what the partners are doing in the digital space,” Hughes says in this [...]

Not quite a decade old, the Digital Content NewFronts “have matured quite a bit” in the past few years, providing a bigger platform for the raft of digital content and tech providers to mingle with agencies and brands. It’s a gathering where agencies and their clients size up trends in consumer technology, content consumption and distribution to “help tell stories together [...]

Brand safety up, virtual reality down. To Ben Winkler, these are the two biggest changes year-over-year in the magnitude of discourse at the Digital Content NewFronts. “I haven’t seen a single presentation that didn’t begin, have a middle and end with brand safety,” says the Chief Investment Officer at OMD. “I’ve seen the biggest rise on the side of brand safety [...]

What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it. Along with the continued explosion of live content streamed online, these are noteworthy trends to Emma Witkowski, Managing Director of global media and marketing services giant Mindshare, as she [...]

By purchasing traditional ads across a variety of media, GEICO typically tells us how to save money on car insurance. In a new, video-first sponsorship with Time Inc., the insurer aligns itself with consumer financial advice in one of the publisher’s largest video initiatives to date. It comes as Time Inc. continues to roll out its enterprise sales model, the collective [...]

LAS VEGAS -- In the days when the desktop web was the only digital screen in town, comScore could rely on measuring online audiences using a software meter. But the proliferation of consumer devices - from phones and tablets, to consoles and connected TVs - has changed all that. In this video interview with Beet.TV, comScore national TV sales SVP Carol Hinnant explains how [...]